Winners

Silver

PLAYMOBIL®

The Roblox Unbox

MEDIAPLUS

Germany

UPDATED: Best Launch or Relaunch Campaign
Bronze

Stranger Things

The Stranger Things Radio Station That Turned Britain Upside Down

iProspect

United Kingdom

UPDATED: Best Use of Audio
Shortlisted

ESSO

ESSO In-Car-Targeting: The Audio Revolution – 100% Target Audience, 0% Wastage. A Quantum Leap in Efficiency.

Universal McCann GmbH

Germany

UPDATED: Best Use of Audio
Silver

VWG

The Unfinished Interview

PHD

Spain

Inclusive Campaign of the Year
Bronze

VWG

The Unfinished Interview

PHD Spain

Spain

Best Use of Sport
Silver

Axe

The Voice Note Sugarcoater

Initiative Argentina

Argentina

UPDATED: Best Use of Mobile
Shortlisted

Just Eat

Every Neighbour Got Their Flava

UM London

United Kingdom

Best Music Marketing Campaign
Bronze

Volvo

VOLVO – Pulling Focus

Initiative

United Kingdom

UPDATED: Collaboration Award
Bronze

Vim

Vim ka Mahakadhai Record

Mindshare

India

UPDATED: Best Use of Out of Home
Shortlisted

TVNZ

Excitement has no boundaries

Dentsu Aotearoa

New Zealand

NEW: Best Use of AI
Gold

KFC

Fries Compensation

Arena Media Spain

Spain

Best Use of Data
Bronze

KFC

Fries Compensation

Arena Media

Spain

Best Communications Strategy
Gold

Export Ultra

Export Ultra Cold Call Back Service

Dentsu Aotearoa

New Zealand

Best Engagement Strategy
Shortlisted

Export Ultra

Export Ultra Cold Call Back Service

Dentsu Aotearoa

New Zealand

Best Campaign for a Local Brand
Shortlisted

Gillette

Father’s Day Is Closer Than You Think

JWI

United Arab Emirates

Best Campaign for a Holiday or Celebration
Gold

Sapeurs-Pompiers de France

FireCatchers

Havas Play

France

The Creative Use of Media Award
Shortlisted

Gillette

Father’s Day Is Closer Than You Think

JWI

United Arab Emirates

UPDATED: Best Local Execution of a Brand
Gold

Vaseline

Vaseline Beauty Clinic in Your Pocket

Mindshare

Indonesia

UPDATED: Best Use of Mobile
Gold

NIKE

NIKE – The Journey Home

Initiative UK

United Kingdom

Best Use of Real-Time Marketing
Gold

Knorr

#UnlockYourGreenFlag

PHD Germany GmbH

Germany

UPDATED: Best Campaign for an Awareness or Observance Day, Week or Month
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

UPDATED: Best Use of Out of Home
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

Best Communications Strategy
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

UPDATED: Best Launch or Relaunch Campaign
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

Best Event or Experiential Campaign
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

Best Integrated Campaign
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

UPDATED: Best Viral Campaign
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

Best Use of Real-Time Marketing
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

The Creative Use of Media Award
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

Best Campaign led by Independent Agency
Shortlisted

Zespri

Nutrition Flight Revolution: Zespri’s Quick-Charge

Mindshare China

China

Best Event or Experiential Campaign
Shortlisted

E.ON Next

Off Peak with Tim Peake

Mediaplus UK

United Kingdom

UPDATED: Best Use of Video
Shortlisted

E.ON Next

Off Peak with Tim Peake

Mediaplus UK

United Kingdom

Best Branded Content
Shortlisted

ITC Foods

Once Upon a Time by Candyman

Initiative India

India

NEW: Best Use of AI
Shortlisted

ITC Foods

Once Upon a Time by Candyman

Initiative India

India

UPDATED: Best Use of Technology
Shortlisted

ITC Foods

Once Upon a Time by Candyman

Initiative India

India

UPDATED: Best Use of Online
Silver

Pingüino

One Minute to the Heart

Initiative Ecuador

Ecuador

UPDATED: Best Local Execution of a Brand
Shortlisted

Colgate India

Oral Health Movement: India’s Largest Oral-Health Initiative Powered By Collaboration

Wavemaker India

India

UPDATED: Collaboration Award
Shortlisted

Oreo

Oreo Pokemon activation on quick commerce

Wavemaker

India

UPDATED: Best Retail Media Campaign
Shortlisted

Oreo

Oreo x Pokémon: The Cookie Quest

Wavemaker India

India

UPDATED: Best Use of Mobile
Shortlisted

Netflix

Outcast Together

Mediahub Worldwide

United States of America

Best Integrated Campaign
Shortlisted

Oral B

Paste Out – Brush Out!

EssenceMediaCom Tel-Aviv

Israel

UPDATED: Best Retail Media Campaign
Shortlisted

Philadelphia

Philadelphia x NYB

Pop30

United Kingdom

UPDATED: Best Retail Media Campaign
Shortlisted

Philadelphia Cream Cheese

Phillyheads: The Battle of The Cheeses

Carat

United States of America

Best Use of Sport
Shortlisted

TVNZ

Pitch To Pavement

Dentsu Aotearoa

New Zealand

UPDATED: Best Use of Out of Home
Shortlisted

American Express

Powerfully Backing the Next Generation of UK Music

UM London

United Kingdom

Best Music Marketing Campaign
Shortlisted

American Express

Powerfully Backing the Next Generation of UK Music

UM London

United Kingdom

UPDATED: Best Local Execution of a Brand
Silver

Amazon India

Amazon Box to Beds

WPP OpenDoor India

India

UPDATED: Best Campaign for an Awareness or Observance Day, Week or Month
Shortlisted

Mattel

Puasa Play

UM Malaysia

Malaysia

UPDATED: Best Retail Media Campaign