Winners

Shortlisted

Zum Dorfkrug

Top of Ranch: From Neu Wulmstorf to Times Square

Weischer.OOH

Germany

UPDATED: Best Launch or Relaunch Campaign
Shortlisted

Zum Dorfkrug

Top of Ranch: From Neu Wulmstorf to Times Square

pilot Berlin

Germany

The Bravery Award
Shortlisted

JioHotstar

Turning Data into Decisions: The Analytics Revolution Behind JioHotstar IPL

Mindshare

India

Best Use of Data
Shortlisted

Amazon Prime Video

Turning Suspicion Into Strategy: How ‘The Traitors’ Built Weekly Hype Through Gaming

WPP OpenDoor

India

Best Use of Gaming
Shortlisted

ICI

Flipping the Funnel in Full Color: How Dulux Pivoted from Harvesting Demand to Seeding Desire

EssenceMediacom

China

Best Distribution and Amplification of Content
Shortlisted

Uber

Uber Backseat Arcade

EssenceMediacom Australia

Australia

UPDATED: Best Use of Mobile
Shortlisted

Export Ultra

Export Ultra Cold Call Back Service

Dentsu Aotearoa

New Zealand

Best Campaign for a Local Brand
Shortlisted

Lufthansa

Flight of Legends: Say Yes to the Journey

Mindshare

China

UPDATED: Collaboration Award
Shortlisted

Mazda

First to the Finish

Mindshare USA

United States of America

UPDATED: Collaboration Award
Shortlisted

Uber

Uber Backseat Arcade

EssenceMediacom Australia

Australia

Best Engagement Strategy
Shortlisted

Uber

Uber Backseat Arcade

EssenceMediacom Australia

Australia

Best Use of Gaming
Shortlisted

Gillette

Father’s Day Is Closer Than You Think

JWI

United Arab Emirates

Best Campaign for a Holiday or Celebration
Shortlisted

Gillette

Father’s Day Is Closer Than You Think

JWI

United Arab Emirates

UPDATED: Best Local Execution of a Brand
Shortlisted

Uber Eats

Uber Eats Japan: Winter Warmth, Delivered.

EssenceMediacom

Japan

UPDATED: Best Use of Out of Home
Shortlisted

Sapeurs-Pompiers de France

FireCatchers

Havas Play

France

Best Campaign Led by Cause
Shortlisted

Vaseline

Vaseline Beauty Clinic in Your Pocket

Mindshare

Indonesia

NEW: Best Use of AI
Shortlisted

Vodafone

Using hyper-local media to capitalise on broadband frustrations

Carat UK

United Kingdom

UPDATED: Best Local Execution of a Brand
Shortlisted

Cadbury Dairy Milk

Uniting India, one sweet story at a time

Wavemaker

India

NEW : Long-term Media Impact Award
Shortlisted

Cadbury Dairy Milk

Uniting India, one sweet story at a time

Wavemaker

India

Best Campaign Led by Cause