Winners

Shortlisted

Love Better

Love Creep

OMD

New Zealand

The Creative Use of Media Award
Shortlisted

Lenovo Aura Edition

Lenovo Aura Edition: A Global Launch for the Next Creative Generation

Assembly

United States of America

Best Event or Experiential Campaign
Shortlisted

Caltrate

Kneel to Heal, Culture’s Desire Life

Zenith

Taiwan

UPDATED: Best Local Execution of a Brand
Shortlisted

Kleenex

Kleenex x Mr Doodle: turning media into accessible art

PHD UK

United Kingdom

Best Use of Talent
Shortlisted

Dacia

Kidult: When Nostalgia Takes the Wheel

OMD

Germany

UPDATED: Best Use of Social Media
Shortlisted

KFC

KFC vs AI

UM

Canada

NEW: Best Use of AI
Shortlisted

JioHotstar

JioHotstar’s STP Formula for CTV: Using ACR Tech to Convert Millions from TV to 4K Streaming

Mindshare

India

UPDATED: Best Use of Technology
Shortlisted

Burberry

It’s Always Burberry Weather: Postcards from London—Co-Crafting Mobility, Content and Experience with DiDi & Douyin & OOH

OMD

China

UPDATED: Collaboration Award
Shortlisted

PENNY

How to save a dream with PENNY

OMD

Germany

Best Use of Real-Time Marketing
Shortlisted

PENNY

How to save a dream with PENNY

OMD

Germany

UPDATED: Best Use of Video
Shortlisted

H&S

How to remove

EssenceMediacom

Israel

UPDATED: Best Use of Social Media
Shortlisted

Sprite

Heat Hijacked: Sprite’s Real Time Summer Takeover

WPP Media Vietnam

Viet Nam

The Creative Use of Media Award
Shortlisted

Sprite

Heat Hijacked: Sprite’s Real Time Summer Takeover

WPP Media Vietnam

Viet Nam

Best Use of Real-Time Marketing
Shortlisted

AXA

Group Therapy

Wavemaker

France

UPDATED: Best Campaign for an Awareness or Observance Day, Week or Month
Shortlisted

Co-op

Great Content and Food- Served

Carat UK

United Kingdom

Best Branded Content
Shortlisted

REWE Markt GmbH

Goodbye Payback, Hello REWE Bonus!

OMD

Germany

Best Communications Strategy
Shortlisted

Trojan

G.O.A.T. Launch

Wavemaker USA

United States of America

Best Event or Experiential Campaign
Shortlisted

Chery

From Zero to Hero: Chery’s Blockbuster Strategy Electrified the Hybrid Market

UM

Australia

UPDATED: Best Launch or Relaunch Campaign
Shortlisted

Co-op

From Play to Purpose

Carat UK

United Kingdom

The Bravery Award
Shortlisted

McDonald's

From Gate to Plate: How Hyperlocal Targeting Made Store Conversion Measurable

OMD

Germany

Best Use of Data
Shortlisted

McDonald's

From Gate to Plate: How Hyperlocal Targeting Made Store Conversion Measurable

OMD

Germany

UPDATED: Best Use of Technology
Shortlisted

PLAYMOBIL®

The Roblox Unbox

MEDIAPLUS Germany

Germany

Best Engagement Strategy
Shortlisted

IQ

The Rush 2.0: Turning an audience into co-creators to change drinking norms

WPP Media Sweden

Sweden

Best Campaign Led by Cause
Shortlisted

Alimentos REAL

From Can to Heritage: The Feat of the Encebollado

Wavemaker

Ecuador

Best Integrated Campaign
Shortlisted

Canteen

The Sound of Solidarity: Canteen’s Bandanna Day Reignited on its 40th year

UM

Australia

UPDATED: Best Use of Audio
Shortlisted

Alimentos REAL

From Can to Heritage: The Feat of the Encebollado

Wavemaker

Ecuador

UPDATED: Best Use of Video
Shortlisted

Playstation PS5

The Spaceship that crashed in Sol

EssenceMediacom Spain

Spain

UPDATED: Best Use of Out of Home
Shortlisted

UltraTech Cement

Yashasvi Pradhan – Banglar Gorbo: Designing Participation at Scale Among Rural Decision‑Makers

Mindshare

India

Best Engagement Strategy
Shortlisted

McDonald's

World Menu Heist

OMD UK

United Kingdom

UPDATED: Best Launch or Relaunch Campaign
Shortlisted

Boost Protein

When Performance Became the Medium – Boost Protein X CEGC

Mindshare

India

Best Engagement Strategy
Shortlisted

Stranger Things

The Stranger Things Radio Station That Turned Britain Upside Down

iProspect

United Kingdom

Best Branded Content
Shortlisted

ESSO

ESSO In-Car-Targeting: The Audio Revolution – 100% Target Audience, 0% Wastage. A Quantum Leap in Efficiency.

Universal McCann GmbH

Germany

UPDATED: Best Use of Audio
Shortlisted

UltraTech Cement

The UltraTech x Amazon Blueprint: How We Turned 5Mn+ Engagement on Prime Deliveries into a Real-Time Map of India’s Progress

Wavemaker

India

UPDATED: Best Use of Technology
Shortlisted

Boost Protein

When Performance Became the Medium – Boost Protein X CEGC

Mindshare

India

Best Use of Gaming
Shortlisted

Boost Protein

When Performance Became the Medium – Boost Protein X CEGC

Mindshare

India

UPDATED: Best Launch or Relaunch Campaign
Shortlisted

Boost Protein

When Performance Became the Medium – Boost Protein X CEGC

Mindshare

India

Best Campaign for a Local Brand
Shortlisted

Boost Protein

When Performance Became the Medium – Boost Protein X CEGC

Mindshare

India

UPDATED: Best Use of Online
Shortlisted

Baileys

When Baileys met Terry’s

Diageo

United Kingdom

UPDATED: Best Retail Media Campaign
Shortlisted

Axe

The Voice Note Sugarcoater

Initiative Argentina

Argentina

UPDATED: Best Use of Social Media
Shortlisted

Axe

The Voice Note Sugarcoater

Initiative Argentina

Argentina

NEW: Best Use of AI
Shortlisted

Just Eat

Every Neighbour Got Their Flava

UM London

United Kingdom

UPDATED: Best Local Execution of a Brand
Shortlisted

Under Armour

We Are Football (Halftime at the VMAs)

Under Armour

United States of America

UPDATED: Best Launch or Relaunch Campaign
Shortlisted

Zespri

The Zespri KiwiBrothers

Mindshare USA

United States of America

NEW : Long-term Media Impact Award
Shortlisted

Just Eat

Every Neighbour Got Their Flava

UM London

United Kingdom

Best Music Marketing Campaign
Shortlisted

Zespri

The Zespri KiwiBrothers

Mindshare USA

United States of America

Best Integrated Campaign
Shortlisted

LIDL

Toothpaste bought in the Lidl.

MEDIAPLUS Germany

Germany

UPDATED: Best Use of Out of Home
Shortlisted

TVNZ

Excitement has no boundaries

Dentsu Aotearoa

New Zealand

NEW: Best Use of AI
Shortlisted

KFC

Fries Compensation

Arena Media Spain

Spain

Best Integrated Campaign