Winners

Shortlisted

Coca-Cola

Coca-Cola “Share a Coke”

EssenceMediacom China

China

UPDATED: Best Use of Social Media
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED: Best Campaign for an Awareness or Observance Day, Week or Month
Shortlisted

DUDE Wipes

The Big Dump

Powers of Reasoning

United States of America

Best Use of Sport
Shortlisted

DUDE Wipes

The Big Dump

Powers of Reasoning

United States of America

Best Campaign led by Independent Agency
Shortlisted

DUDE Wipes

The Big Dump

Powers of Reasoning

United States of America

The Creative Use of Media Award
Shortlisted

KFC NZ

The Colonel’s Hacks

PHD Aotearoa

New Zealand

Best Integrated Campaign
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Event or Experiential Campaign
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Use of Talent
Shortlisted

Pringles

The Ducklips Effect: How Pringles Turned a Snack into a Social Behaviour

Mindshare India

India

Best Communications Strategy
Shortlisted

Pringles

The Ducklips Effect: How Pringles Turned a Snack into a Social Behaviour

Mindshare India

India

Best Engagement Strategy
Shortlisted

E.ON Sweden

The E.ON Ad Break

MEDIAPLUS Germany | MEDIAPLUS Nordic

Germany

UPDATED: Best Use of Audio
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED: Best Use of Technology
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Use of Data
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Response Campaign
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED: Best Use of Online
Shortlisted

E.ON Sweden

The E.ON Ad Break

MEDIAPLUS Germany | MEDIAPLUS Nordic

Germany

Best Response Campaign
Shortlisted

E.ON Sweden

The E.ON Ad Break

MEDIAPLUS Germany | MEDIAPLUS Nordic

Germany

The Creative Use of Media Award
Shortlisted

Diageo

The Hidden Reward

PHD

Colombia

UPDATED: Best Use of Social Media
Shortlisted

India Gate Basmati Rice

The Hungerware Collection – Plates that serve “Truth”

WPP Media

India

Best Campaign Led by Cause
Shortlisted

India Gate Basmati Rice

The Hungerware Collection – Plates that serve “Truth”

WPP Media

India

UPDATED: Best Campaign for an Awareness or Observance Day, Week or Month
Shortlisted

McDonald's

The Impossible Sauce

OMD Spain

Spain

Best Communications Strategy
Shortlisted

Tourism New Zealand

100% Pure Minecraft

Mindshare Australia

Australia

UPDATED: Best Use of Technology
Shortlisted

Zurich

The Lost Sense Experience.

OMD Germany

Germany

Best Response Campaign
Shortlisted

Mobily

The Network That Leads

PHD - Saudi Arabia

Saudi Arabi

UPDATED: Best Launch or Relaunch Campaign
Shortlisted

Playstation

The Next Station is PlayStation: A CNY Homecoming Takeover

EssenceMediacom China

China

Best Campaign for a Holiday or Celebration
Shortlisted

McDonald's

The Other Field

OMD Spain

Spain

Best Campaign Led by Cause
Shortlisted

Megadatos

Connections with purpose

Wavemaker Ecuador

Ecuador

Best Event or Experiential Campaign
Shortlisted

Kellogs

The return of the Kell-OG Rooster

Carat UK

United Kingdom

Best Integrated Campaign
Shortlisted

Panadol Oral Analgesic

Don’t Hero the Pain. Care Grows Stronger with White-Coat Support

Zenith Taiwan

Taiwan

Best Use of Talent
Shortlisted

IQ

Drunk Texts from TikTok to Spotify

WPP Media Sweden

Sweden

Best Music Marketing Campaign
Shortlisted

UltraTech

Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos

Mindshare India

India

UPDATED: Best Use of Mobile
Shortlisted

UltraTech

Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos

Mindshare India

India

Best Integrated Campaign
Shortlisted

UltraTech

Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos

Mindshare India

India

NEW: Best Use of AI
Shortlisted

Steinlager

New Zealand’s Finest Marathon

PHD Aotearoa

New Zealand

Best Use of Sport
Shortlisted

NatWest

NatWest Savings Index: Turning Human Truth into Machine Intelligence

Initiative UK

United Kingdom

NEW: Best Use of AI
Shortlisted

NatWest

NatWest Savings Index: Changing the Landscape of Discovery

Initiative UK

United Kingdom

Best Use of Data
Shortlisted

Vodafone

Moving Helpers

Weischer.OOH

Germany

UPDATED: Best Local Execution of a Brand
Shortlisted

Vodafone

Moving Helpers

Weischer.OOH

Germany

Best Campaign led by Independent Agency
Shortlisted

Vodafone

Moving Helpers

Weischer.OOH

Germany

The Creative Use of Media Award
Shortlisted

Mentos

Mentos Fizzooka

Cossette Media

Canada

UPDATED: Best Local Execution of a Brand
Shortlisted

Mentos

Mentos Fizzooka

Cossette Media

Canada

Best Branded Content
Shortlisted

Danacol

Menopausia invisible (Invisible Menopause)

EssenceMediacom

Spain

UPDATED: Best Use of Video
Shortlisted

Danacol

Menopausia invisible (Invisible Menopause)

EssenceMediacom

Spain

UPDATED: Best Local Execution of a Brand
Shortlisted

Medibank

Medibank ‘The Family Roast’

Carat

Australia

UPDATED: Collaboration Award
Shortlisted

McDonalds Canada & RONA Inc.

McMike: The Perfect Cultural Mashup

OMD Montréal & Cossette Média

Canada

UPDATED: Collaboration Award
Shortlisted

McDonald's

McChrispy – I like it loud.

OMD

Germany

UPDATED: Best Use of Audio
Shortlisted

Indeed

Making Skills the Main Thing

EssenceMediacom

United States of America

Best Use of Talent
Shortlisted

Love Better

Love Creep

OMD

New Zealand

Best Branded Content