Winners

Shortlisted

Audible

Regency Revived

Wavemaker USA

United States of America

UPDATED: Best Launch or Relaunch Campaign
Shortlisted

Samsung

RMN Upstream : Capturing Anticipated Demand

Starcom Taiwan

Taiwan

Best Use of Data
Shortlisted

Sanofi

Badge of Honor

Havas Media North America

United States of America

Best Campaign Led by Cause
Shortlisted

Electronic Arts

Battlefield 6: The Comeback

Mindshare USA

United States of America

Best Integrated Campaign
Shortlisted

RONA

Rona – Mike’s Playoffs

Cossette Media

Canada

Best Campaign for a Local Brand
Shortlisted

RONA

Rona – Mike’s Playoffs

Cossette Media

Canada

Best Use of Sport
Shortlisted

Electronic Arts

Battlefield 6: The Comeback

Mindshare USA

United States of America

Best Use of Gaming
Shortlisted

SAQ

RoséFM by SAQ

Cossette Media

Canada

Best Branded Content
Shortlisted

AXA

Being a woman should not be a risk

Wavemaker

Germany

Best Campaign Led by Cause
Shortlisted

SAQ

RoséFM by SAQ

Cossette Media

Canada

UPDATED: Best Use of Audio
Shortlisted

SAQ

RoséFM by SAQ

Cossette Media

Canada

Best Campaign for a Local Brand
Shortlisted

Lavie

BEYOND WORDS: A PERSONALIZED NATURE REGENERATION EXPERIENCE

WPP Media Vietnam

Viet Nam

NEW: Best Use of AI
Shortlisted

HP

S.O.S Culture

PHD Colombia

Colombia

UPDATED: Best Local Execution of a Brand
Shortlisted

Scotties

Scotties Facial Tissues – ‘By Your Side’ in the most emotional TV Content

WPP Media

Canada

UPDATED: Best Use of Video
Shortlisted

Scotties

Scotties Facial Tissues – ‘By Your Side’ through collaboration with the most emotional TV format

WPP Media

Canada

UPDATED: Collaboration Award
Shortlisted

Scotts lawn products: Turf Builder, Quick & Thick, Weed B Gon

Scotts: Turning Every Cloud into Conversion

Wavemaker Canada

Canada

Best Use of Real-Time Marketing
Shortlisted

Philips OneBlade

Body Royale: Trim to Win

OMD Germany

Germany

Best Communications Strategy
Shortlisted

Philips OneBlade

Body Royale: Trim to Win

OMD Germany

Germany

Best Distribution and Amplification of Content
Shortlisted

McDonald's

Side Missions

OMD UK

United Kingdom

Best Engagement Strategy
Shortlisted

Tangerine

Signals You Can Bank On

PHD

Canada

NEW: Best Use of AI
Shortlisted

Dove

Born to Run

Mindshare

United States of America

Best Campaign Led by Cause
Shortlisted

Dove

Born to Run

Mindshare

United States of America

Inclusive Campaign of the Year
Shortlisted

Smiles

Smiles Champions for Champions

Initiative Mena

United Arab Emirates

Inclusive Campaign of the Year
Shortlisted

South Western Railway

South Western Railway x AMA: SWR Rewards

AMA

United Kingdom

UPDATED: Best Use of Audio
Shortlisted

Kellogg's Muesli 12in1

Breaking the Confusion, Bringing the Conversion with Kellogg’s Muesli 12in1

Mindshare India

India

Best Integrated Campaign
Shortlisted

South Western Railway

South Western Railway x AMA: SWR Rewards — NEW

AMA

United Kingdom

Best Use of Real-Time Marketing
Shortlisted

Fundavida

Sponsor a Teacher

PHD Costa Rica

Costa Rica

Best Integrated Campaign
Shortlisted

LYNX

BRP – Lynx – The Most Boring Reddit Event

Cossette Media

Canada

UPDATED: Best Local Execution of a Brand
Shortlisted

Act for Kids

Stadium of Hope

Zenith Media Australia

Australia

Best Campaign Led by Cause
Shortlisted

UltraTech Cement

Building the Future Before It Exists: UltraTech’s unique Model Predicting Rural Demand Through Growth Corridors

Mindshare India

India

UPDATED: Best Use of Technology
Shortlisted

Foundation to Combat Antisemitism

Stand Up to All Hate

Mindshare USA

United States of America

Best Integrated Campaign
Shortlisted

UltraTech Cement

Building the Future Before It Exists: UltraTech’s unique Model Predicting Rural Demand Through Growth Corridors

Mindshare India

India

NEW: Best Use of AI
Shortlisted

Cadbury Celebrations

Cadbury Celebrations – The New Meetha: How Enriched Audiences Improved ROI

Wavemaker India

India

Best Use of Data
Shortlisted

Cadbury Fuse

Cadbury Fuse: Fueling Hunger at Live Concert

India

Wavemaker India

Best Event or Experiential Campaign
Shortlisted

VisitBritain

Starring GREAT Britain – Britain Takes Center Stage!

OMD Germany

Germany

Best Branded Content
Shortlisted

VisitBritain

Starring GREAT Britain – Britain Takes Center Stage!

OMD Germany

Germany

Best Integrated Campaign
Shortlisted

Cadbury

Cadbury takes their Secret Santa activation on the road to ensure festive generosity is accessible to all

Pop30

United Kingdom

UPDATED: Best Use of Out of Home
Shortlisted

Tourism Montreal

Stretch Your Dollars Further In Montreal

Touché!

Canada

UPDATED: Best Local Execution of a Brand
Shortlisted

Stühmer Chocolate

Stühmer Chocolate in space – tradition and innovation meet in a historic mission

Initiative

Hungary

UPDATED: Best Launch or Relaunch Campaign
Shortlisted

Rexona

Sudorrea

Initiative Argentina

Argentina

UPDATED: Best Launch or Relaunch Campaign
Shortlisted

Amazon Prime Video

Chai, Samosas and Streaming – How Panchayat’s ‘Butkun ki Dukaan’ Came Alive on Swiggy

WPP OpenDoor India

India

UPDATED: Best Retail Media Campaign
Shortlisted

Rügenwalder Mühle

Close,Closer, Cold Cuts

MEDIAPLUS Germany

Germany

UPDATED: Best Use of Out of Home
Shortlisted

Brooke Bond Taj Mahal

Taj Mahal Chai Bansuri – A Tea Kettle Plays a Symphony To Solitude

Mindshare India

India

Best Music Marketing Campaign
Shortlisted

Brooke Bond Taj Mahal

Taj Mahal Chai Bansuri – A Tea Kettle Plays a Symphony To Solitude

Mindshare India

India

UPDATED: Best Use of Audio
Shortlisted

Closeup

Closeup Love Tunes: Expressing Love With Personalized AI Videos

Mindshare India

India

UPDATED: Best Use of Technology
Shortlisted

Closeup

Closeup Love Tunes: Expressing Love With Personalized AI Videos

Mindshare India

India

Best Campaign for a Holiday or Celebration
Shortlisted

Coca Cola

Coca Cola Foodmarks Reloaded

WPP Media Vietnam

Viet Nam

Best Integrated Campaign
Shortlisted

Le Lait

The “Pestacle”: When Collaboration Rewrites Tradition

Touché!

Canada

Best Branded Content