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Shortlisted
Australian Bananas

Banana Gym Pass

Thinkerbell
Australia
Best Campaign for a Holiday or Celebration
Shortlisted
Cadbury Silk

Cadbury Silk – Story of Us

Wavemaker
India
Best Campaign for a Holiday or Celebration
Shortlisted
Coca-Cola

Coca-Cola Tet – From Family Trial to Family Bonding

EssenceMediacom
Vietnam
Best Campaign for a Holiday or Celebration
Shortlisted
Mamee Chef

Fortune in Every Beat: How Mamee Chef Luck-Sa Song and Dance Elevated CNY

Initiative
Malaysia
Best Campaign for a Holiday or Celebration
Shortlisted
Pepsodent

Pepsodent: Senyum Indonesia (Pepsodent: Indonesia’s Smile)

Mindshare
Indonesia
Best Campaign for a Holiday or Celebration
Shortlisted
Skittles

Skittles: Lucky the Rainbow, Taste the Rainbow

EssenceMediacom
China
Best Campaign for a Holiday or Celebration
Shortlisted
McDonald’s

Year of The Dragon: from “Golden Arches” to “Cultural Bridges”

OMD Diverse
Australia
Best Campaign for a Holiday or Celebration
Shortlisted
Promise

Cheering Party Campaign

EssenceMediacom
Hong Kong
Best Music Marketing Campaign
Shortlisted
Tata Salt

Tata Salt: Rekindling the Iconic Jingle – ’Namak Ho Tata, Tata Namak’ Legacy

Wavemaker
India
Best Music Marketing Campaign
Shortlisted
Spotify

Thailand Music Countdown

Publicis OneVibe
Thailand
Best Music Marketing Campaign
Shortlisted
Coke Studio

Where Music Unites Culture Thrives – Coke Studio Season 15

Group M
Pakistan
Best Music Marketing Campaign
Shortlisted
Cadbury Dairy Milk

#SitTogether: Transforming Cricket Viewing Into a Movement for Social Change

Wavemaker
India
The Best Use of Sport
Shortlisted
Castrol POWER1

India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers

Mindshare
India
The Best Use of Sport
Shortlisted
Bupa

”Healthy Returns: How Bupa Maximised ROI with Data-Driven Media”

Atomic 212
Australia
The ROI Award
Shortlisted
Cathay Pacific

Cathay Pacific Real-Time Ecology

Digitas HK
Hong Kong
The ROI Award
Shortlisted
Ralph Lauren

Delivering Incremental Growth with Transformative Performance Strategy

Assembly
Hong Kong
The ROI Award
Shortlisted
Haidilao

Haidilao’s Late-Night Encore

Mindshare
China
The ROI Award
Shortlisted
Hygiene

Hygiene x EGG Digital: 360 Expert Care for impactful 5x fragrance

EGG Digital
Thailand
The ROI Award
Shortlisted
KFC

KFC’s ‘Daebak K’ Redubs ‘Malaysian Oppas’ Into Korean Viral Sensations

Universal McCann
Malaysia
The ROI Award
Shortlisted
Moti

Moti Making Traditions Trend

Mindshare
India
The ROI Award
Shortlisted
Philips Non Connected

Philips Affiliate Marketing Campaign

ALVA - Orbeat
Indonesia
The ROI Award
Shortlisted
Pizza Hut

Pizza Hut Melts Tasty Adventure with Genshin Impact

Carat Media Services
Malaysia
The ROI Award
Shortlisted
RACQ

RACQ: Insuring Future Growth

Zenith
Australia
The ROI Award
Shortlisted
Philips

Versuni’s Double-Digit Success In APAC

Hearts & Science
Singapore
The ROI Award
Shortlisted
WeWork

WeWork Secure Market Position With Winning Performance Strategy

Assembly
Republic of Korea
The ROI Award
Shortlisted
CP

Fun isn’t about size, but about sharing.

Initiative
Thailand
Best Viral Campaign
Shortlisted
MSD

MSD – The Water Cooler Gossip from HR

Initiative
China
Best Viral Campaign
Shortlisted
Tiffany & Co.

Turning More I Dos Tiffany Blue

Mindshare
China
Best Viral Campaign
Shortlisted
Skoda

Skoda Responsible Exploration

PHD
India
UPDATED: Best Response Campaign
Shortlisted
Ostelin

The Renewables Ad Engine

Hearts and Science
Australia
UPDATED: Best Response Campaign
Shortlisted
Yili

Yili’s Olympics Triumph: Redefining Brand Sponsorship

Mindshare
China
UPDATED: Best Response Campaign
Shortlisted
Brand’s

Brand’s x EGG Digital: from data to delights (insight-led festive treats)

EGG Digital
Thailand
Best Campaign for a Specific Audience
Shortlisted
ANZ Bank

From Dream to Reality

PHD
New Zealand
Best Campaign for a Specific Audience
Shortlisted
McDonald’s

Hijack Budget Dining

Starcom
Taiwan
Best Campaign for a Specific Audience
Shortlisted
Castrol POWER1

India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers

Mindshare
India
Best Campaign for a Specific Audience
Shortlisted
Grameenphone Ltd.

Internet er Duniya Shobar

Mindshare
Bangladesh
Best Campaign for a Specific Audience
Shortlisted
Spotify

KALYE Wish Bus: DARK MODE

Publicis OneVibe
Philippines
Best Campaign for a Specific Audience
Shortlisted
Moti

Moti Making Traditions Trend

Mindshare
India
Best Campaign for a Specific Audience
Shortlisted
MYOB

MYOB – Unlocking SME Swagger with the real OG

iProspect
Australia
Best Campaign for a Specific Audience
Shortlisted
Ultratech Cement

Rural Migrants – Building connections where it matters the most

Mindshare
India
Best Campaign for a Specific Audience
Shortlisted
CNA

CNA.ID: News from across Asia, now in Bahasa Indonesia.

Mediacorp Pte Ltd
Singapore
Best Use of Out of Home
Shortlisted
Caltrate

Health at Your Doorstep: Caltrate Health Care Bus is Coming to Town

Zenith
Taiwan
Best Use of Out of Home
Shortlisted
Pepsi Max

Painting The Town Max

Trio at PHD
Australia
Best Use of Out of Home
Shortlisted
Coca Cola

The Foodmarks

EssenceMediacom
Hong Kong
Best Use of Out of Home
Shortlisted
XXXX

XXXX Takes Queensland Pride to New Heights

UM
Australia
Best Use of Out of Home
Shortlisted
Indriya

“Introducing Indriya Jewellery: A Launch That Breaks the Mold”

Mindshare
India
Best Use of Publishing
Shortlisted
Castrol EDGE

The Time SRK Disappeared!

Mindshare
India
Best Use of Publishing
Shortlisted
Sofy Comfort Nite

Sofy Podcast, an Ally to Menstrual Insomnia

Mindshare
China
Best Use of Audio