As heir to one of history’s most beloved franchises, we had wizard-sized shoes to fill when it came to driving excitement for ‘Lord of the Rings: The Rings of Power’. Especially when our objectives were to:
• Deliver Prime Video’s most-watched series to date.
• Get Aussies talking about it en masse.
Commuting to Middle Earth
Info
ClientPrime Video
EntrantRufus, Powered By Initiative
Year2023
CountryCommuting to Middle Earth
Achievements
SilverSilverBest Use of Out of Home
Objectives
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