Winners

Shortlisted

Uber Eats

Uber Eats Japan: Owning Japan’s Seasons across Winter, Pollen and Melting Heat

EssenceMediacom

Japan

The Creative Media Award
Gold

7-Eleven

24/7 Sweetness

PHD Hong Kong

Hong Kong

Best Use of Talent
Silver

Quaker

Boring Never Tasted Like This

Publicis Collective Taiwan

Taiwan

UPDATED : Best Use of Social Media
Silver

Cadbury Dairy Milk

Cadbury Dairy Milk: Uniting India, One Sweet Story

Wavemaker India

India

Best Communications Strategy
Bronze

CLEAR

CLEAR 100 – THE ITCHY MONSTER

Dude Digital ltd

Thailand

Best Use of Talent
Gold

Closeup

Closeup Bandersnatch: The First-ever Fan Powered Music Video

pubU

Philippines

UPDATED : Best Use of Social Media
Gold

Closeup

Closeup Love Tunes: Expressing Love With Personalized AI Videos

Mindshare India

India

Best Music Marketing Campaign
Silver

Colgate India

Colgate Oral Health Movement

Wavemaker India

Colgate India

Best Event or Experiential Campaign
Gold

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Cause Campaign
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Use of Talent
Silver

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Engagement Strategy
Silver

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED : Best Use of Technology
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

NEW : Best Use of AI
Bronze

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Use of Data
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED : Best Use of Social Media
Gold

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED : Best Use of Online
Silver

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED : Best Use of Mobile
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED : Best Local Execution of a Brand
Bronze

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

The ROI Award
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Use of Real-Time Marketing
Gold

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Response Campaign
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Local Brand Campaign
Gold

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Integrated Campaign
Shortlisted

Uber

Uber Backseat Arcade

Essencemediacom

Australia

UPDATED : Best Use of Mobile
Gold

Uber

Uber Backseat Arcade

Essencemediacom

Australia

Best Communications Strategy
Shortlisted

Uber

Uber Backseat Arcade

Essencemediacom

Australia

Best Engagement Strategy
Shortlisted

Amazon Prime Video

Turning Suspicion Into Strategy: How ‘The Traitors’ Built Weekly Hype Through Gaming

WPP OpenDoor

India

Best Use of Gaming
Bronze

Tourism & Events NT

Tourism & Events NT – Love Letters to Alice

Atomic 212°

Australia

Best Distribution and Amplification of Content
Shortlisted

IKEA

The Swede As Road Trip

Mindshare

New Zealand

UPDATED : Best Use of Video
Shortlisted

Canteen

The Sound of Solidarity: Canteen’s Bandanna Day Reignited on its 40th year

UM

Australia

Best Cause Campaign
Shortlisted

The Singleton

The Singleton 16YO: From Teacup to Tumbler

PHD

Taiwan

UPDATED : Best Local Execution of a Brand
Shortlisted

Amazon Prime Video

The Search for Srikant: Hiding a Comeback Campaign in Plain Sight

WPP OpenDoor

India

Best Integrated Campaign
Bronze

India Gate Basmati Rice

The Hungerware Collection – Plates that serve “Truth”

WPP Media

India

Best Cause Campaign
Silver

Tourism New Zealand

100% Pure Minecraft

Mindshare

Australia

Best Partnership
Silver

Kellogg's Pringles

The Ducklips Effect: How Pringles Turned a Snack into a Social Behaviour

Mindshare

India

UPDATED : Best Use of Social Media
Shortlisted

Kellogg's Pringles

The Ducklips Effect: How Pringles Turned a Snack into a Social Behaviour

Mindshare

India

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Kellogg's Pringles

The Ducklips Effect: How Pringles Turned a Snack into a Social Behaviour

Mindshare

India

Best Communications Strategy
Shortlisted

true

The Dream Carrier

Initiative

Thailand

UPDATED : Best Viral Campaign
Shortlisted

KFC NZ

The Colonel’s Hacks

PHD Aotearoa

New Zealand

Best Integrated Campaign
Shortlisted

KFC NZ

The Colonel’s Hacks

PHD Aotearoa

New Zealand

Best Communications Strategy
Shortlisted

Hayleys Solar

Teaching the Language of the Sun: How Hayleys Solar Turned Children’s Day into a Story of Sustainability

Hayleys Fentons Limited

Sri Lanka

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Brooke Bond Taj Mahal

Taj Mahal Chai Bansuri – A Tea Kettle Plays A Symphony To Solitude

Mindshare WPP Media

India

UPDATED : Best Use of Audio
Bronze

Brooke Bond Taj Mahal

Taj Mahal Chai Bansuri – A Tea Kettle Plays A Symphony To Solitude

Mindshare WPP Media

India

The Creative Media Award
Shortlisted

Brooke Bond Taj Mahal

Taj Mahal Chai Bansuri – A Tea Kettle Plays A Symphony To Solitude

Mindshare WPP Media

India

Best Integrated Campaign
Shortlisted

Surf Excel

Surf Excel Easy Bags at Maha Kumbh

Mindshare

India

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Supradyn Daily

Supradyn Daily – 22 Million People Actually Engaged

Bayer Consumer Health

India

Best Engagement Strategy
Silver

SUNSILK THAILAND

Sunsilk Diamond Shine

Dude Digital ltd

Thailand

Best Use of Talent
Shortlisted

Sunsilk

Sunsilk Anthem – Creating a World Record of Maximum Number of Dance Forms in a Music Video

Mindshare

India

Best Use of Talent