Winners

Shortlisted

Cream Silk

Cream Silk Queens

pubU

Philippines

Best Integrated Campaign
Shortlisted

Ufone

Data Bohhaaat Hai x Babar’s Phone Lost

Ufone

Pakistan

Best Integrated Campaign
Shortlisted

DBS

DBS KTA

OLROUND - ORCA ALVA Digital Indonesia

Indonesia

Best Use of Data
Shortlisted

PTCL

Dil Se – Clean Drinking Water in Thar Pakistan

PTCL

Pakistan

Best Cause Campaign
Shortlisted

Doritos

Doritos Cilantro Sub

Starcom

Taiwan

Best Communications Strategy
Shortlisted

Dove

Dove Let Your Body, Body

Mindshare

Australia

UPDATED : Best Use of Social Media
Shortlisted

DOVE

DOVE: The Art of Hair Repair

Spark pubU

Philippines

UPDATED : Best Use of Out of Home
Shortlisted

Marriott International

Fairfield by Marriott Japan ‘Michi No Eki’ Campaign

Fairfield by Marriott

Singapore

UPDATED : Best Launch or Relaunch Campaign
Shortlisted

Atomic 212°

Flinders Uni – Top of the Class

Flinders University

Australia

UPDATED : Best Campaign for a Specific Audience
Shortlisted

vivo

From Day Coffee to Nightlife — Turning a Lifestyle Rhythm into a Social Movement

Zenith

Taiwan

Best Distribution and Amplification of Content
Shortlisted

UltraTech Cement

From Home Builder to Nation Builder (As India Builds, India Grows) Mindshare India India UltraTech Cement

Mindshare

India

Best Integrated Campaign
Shortlisted

OWND!

From Style Up to OWND! : Reframing Fashion for Gen Z

WPP Media

India

UPDATED : Best Launch or Relaunch Campaign
Shortlisted

Kellogg's Multigrain Chocos

From Taste to Trust: Winning Back the Modern Indian Mom

Mindshare

India

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Chery

From Zero to Hero: Chery’s Blockbuster Strategy Electrified the Hybrid Market

UM

Australia

UPDATED : Best Launch or Relaunch Campaign
Shortlisted

GCash

GCash #GSafeTayo Entertainingly Serious Campaign

G-Xchange Inc.

Philippines

Best Local Brand Campaign
Shortlisted

Galaxy S25 Ultra

Get Lost with AI Starcom Taiwan Galaxy S25 Ultra

Starcom

Taiwan

Best Engagement Strategy
Shortlisted

GoIbibo

Goibibo x Bigg Boss Tamil: Turning Reality TV into a Travel Movement

EssenceMediacom

India

Best Branded Content
Shortlisted

Centrum

Good Digestion, Great Moves: Turning Digestion into a Dance Craze

Zenith

Taiwan

Best Use of Talent
Shortlisted

McDonald’s

Happy ReBirthday

Starcom

Taiwan

UPDATED : Best Launch or Relaunch Campaign
Shortlisted

Harley-Davidson X440

Harley-Davidson – Riding Into Spotlight

EssenceMediacom

India

Best Use of Talent
Shortlisted

Luxury Group by Marriott International

Heartbeat of a destination

South China Morning Post

Hong Kong

Best Branded Content
Shortlisted

Singtel Singapore

Hello Securi-Tea

OMD Pte Ltd

Singapore

Best Partnership
Shortlisted

Birla Opus Paints

How a New-Age Paint Brand Took on the Category Leader

WPP Media

India

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Cadbury 5Star

How Cadbury 5Star hacked the Valentine’s Algorithm with ‘Uncle Energy’

Wavemaker

India

Best Branded Content
Shortlisted

CelcomDigi

How CelcomDigi Helped Malaysians Recognise Online Scams Through Kisah Benar: Scam Siber

OMD

Malaysia

Best Cause Campaign
Shortlisted

Cadbury Celebrations

How we made India celebrate Rakhi on Quick Commerce

Wavemaker

India

UPDATED : Best Retail Media Campaign
Shortlisted

Cadbury Silk

How We Reinforced Cadbury Silk as the Preferred Valentine’s Chocolate on Quick Commerce!

Wavemaker

India

UPDATED : Best Retail Media Campaign
Shortlisted

Jollibee

Jollibee Mix & Match: The Sound of Your Taste

WPP Media Philippines

Philippines

UPDATED : Best Use of Audio
Shortlisted

IKEA

IKEA: Surviving Bad Sleep

Mindshare

Australia

Best Communications Strategy
Shortlisted

Birla Opus Paints

Indian Colours League: Birla Opus’ Game-Changing IPL Hack

WPP Media

India

The Best Use of Sport
Shortlisted

ioHotstar

JioStar’s IPL: Owning Every Screen, Converting a Nation WPP Media India JioHotstar

WPP Media

India

Best Integrated Campaign
Shortlisted

Sprite

Heat Hijacked: Sprite’s Real Time Summer Takeover

WPP Media

Vietnam

The Creative Media Award
Shortlisted

Kellogg's Multigrain Chocos

From Taste to Trust: Winning Back the Modern Indian Mom

Mindshare

India

UPDATED : Best Use of Mobile
Shortlisted

Cream Silk

Cream Silk Queens

pubU

Philippines

UPDATED : Best Launch or Relaunch Campaign
Shortlisted

UltraTech Cement

Yashasvi Pradhan – Banglar Gorbo: Turning Village Heads into State Leaders

Mindshare

India

UPDATED : Best Local Execution of a Brand
Shortlisted

UltraTech Cement

Yashasvi Pradhan – Banglar Gorbo: Turning Village Heads into State Leaders

Mindshare

India

Best Event or Experiential Campaign
Bronze

Spotify

Wrapped 2024

Zenith

Singapore

UPDATED : Best Use of Social Media
Shortlisted

Spotify

Wrapped 2024

Zenith

Singapore

Best Integrated Campaign
Shortlisted

Boost Protein

When Performance Became the Medium – Boost Protein X CEGC

Mindshare

India

UPDATED : Best Use of Technology
Shortlisted

Boost Protein

When Performance Became the Medium – Boost Protein X CEGC

Mindshare

India

Best Use of Gaming
Shortlisted

PT Paragon Technology & Innovation

Wardah – Menangkan Langkah Kebaikan (Win The Steps of Kindness)

PHD MediaLab

Indonesia

Best Cause Campaign
Shortlisted

UPI

UPI x Maha Kumbh

EssenceMediacom

Inida

Best Event or Experiential Campaign
Shortlisted

Sensodyne

Unmasking the Invisible Switchers: Building a Pseudo-CRM from Invoice Data

Zenith

Taiwan

UPDATED : Best Campaign for a Specific Audience
Shortlisted

UltraTech Cement

UltraTech Yashasvi Pradhan – Banglar Gorbo: Empowering Gram Pradhans of West Bengal

Mindshare

India

UPDATED : Best Campaign for a Specific Audience
Shortlisted

UltraTech Cement

UltraTech : Turning Migrant Homecomings to Home Building conversations

Mindshare

India

Best Campaign for a Holiday or Celebration
Shortlisted

Uber India

Uber x Bobble AI

EssenceMediacom

India

NEW : Best Use of AI
Shortlisted

Uber Eats

Uber Eats Japan: Winter Warmth, Delivered.

EssenceMediacom

Japan

UPDATED : Best Use of Out of Home
Silver

Yili Zhennong

1+N Innovative Short Drama Marketing Ignites the Spring Festival, Boosting Brands to Stand out with “Intense” Emotions

Mindshare China

China

Best Distribution and Amplification of Content