LATEST AGENDA |
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Festival Theme: 'An Industry in Transition'
DAY 1 - Monday 20th April - 'TRANSITION'
Opening Address:
Not Forgetting the Future
Fernando Rodes Vila, CEO, Havas
Session 1: Analogue Dollars & Digital Pounds
Migration & the Great Outdoors
Jean-Charles Decaux, Co-CEO, JCDecaux
What TV & Online can Learn from Each Other
Hernan Lopez, COO, Fox International Channels
A BRIC Perspective
Anco Saraiva, Marketing Director, Globo Television
Media Agency Reprise #1
Steve King, Worldwide CEO, ZenithOptimedia
Maria Luisa Francoli, CEO, MPG
Session 2: The Challenge to Change
Change we Need?
Saul Berman, Global & Americas, Strategy & Change Practice Leader, IBM Global Services
Bidding Farwell to Old Models
Douglas McCallum, SVP Europe, eBay
The Data View
Gian Fulgoni, Chairman & Co-founder, comScore
Media Agency Reprise #2
Mike Cooper, Worldwide CEO, PHD
Dominic Proctor, CEO, Mindshare Worldwide
Session 3: Global CEO Spotlight
Jack Klues, Managing Partner, VivaKi (Chairman, Publicis Media Groupe)
Nick Brien, President & CEO, Mediabrands
Mainardo de Nardis, CEO, OMD Global
Jerry Buhlmann, CEO, Aegis Media
DAY 2 - Tuesday 21st April - 'RECESSION & INNOVATION'
Session 1: Global Recession Strategies
'The Digital Canvas' - The Unified Digital Approach
Darren Huston, Corporate VP, Consumer & Online, Microsoft
Surviving a Recession
Chris Ahearn, President, Reuters Media
Media Agency Reprise #3
Stephen Allan, CEO, MediaCom
Charles Courtier, CEO, Mediaedge:cia
Session 2: Marketers' Response
Bernhard Glock, VP of Global Media & Communications, Procter & Gamble
Maarten L Albarda, Director, Media & Communication Innovation, The Coca-Cola Company
Session 3: Pioneering Communication Change
The Online Advertising Debate
Henrique de Castro, MD European Sales & Media Solutions, Google
Christophe Parcot, VP Sales, Yahoo! Europe
Brendan Condon, Managing Director, Platform-A International
The Innovators
Tyler Moebius, CEO & President, Adconion
Mike Moore, Global Commercial Director, Phorm
Arjo Ghosh, UK CEO, iCrossing
Session 4: The Creativity Debate
Leave Creativity to the Creatives
Chuck Porter, Co-Chairman, Crispin Portter + Bogusky
Brand as Producer
Babs Rangaiah, Director Global Communications, Unilever
Can Clients Understand IP?
Paul Johnson, Global Head of Marketing & Brand Partnerships, Endemol
Finding the Gold in Content
Mauricio Mota, Chief Storytelling Officer, The Alchemists
Thought Leader Sessions - DAY 1
Mobile Ad Models
Sponsor: Orange
The mobile ad market is developing at a faster rate than the early days of the dot com boom online. This session will highlight the most interesting new business models and discuss the future of mobile advertising. As mobile smartphone penetration increases around the world how are mobile marketing companies harnessing the new opportunities? Is there more to mobile marketing than applications and the iPhone?
Speakers: Alexandre Mars, CEO Phonevalley and Head of Mobile Publicis Groupe; René Lamsfuss, Senior Director Product & Methodology EMEA, Nielsen Online; Giuliano Stiglitz, Global Sales Director, Orange Advertising network
Are You A Multiplier?
Sponsor: MediaVest/Thomson Reuters/New York Times
This session will focus on market multipliers – the highly engaged, opinionated individuals who are first to try new things and tell others about their discoveries. It will include the launch of new global research identifying the media consumption habits of typical global brand influencers.
Speakers: Jim Kite, President, Connections Research & Analytics, MediaVest Worldwide; Maarten L Albarda, Director of Media Innovation, Coca-Cola; Sumita Singh, SVP, Global Head of Customer Management, Thomson Reuters Markets; Jeffrey Graham, Executive Director, Customer Insight, The New York Times
Marketing Effectiveness & Media Efficiency
Sponsor: Billetts
Intense scrutiny on budgets requires marketing analytics that work HARDER to prove what works, improving plans for BETTER marketing and monitoring rapidly falling media prices to react FASTER. CEOs now demand this STRONGER marketing investment management and this session will use case studies and a debate to show how clients are implementing the steps to achieve success.
Speakers: Nick Manning, COO, Billetts; Gerry D’Angelo, European Media Director, Cheil Worldwide (Samsung); Daryl Lee, Global Head of Communications Planning, Universal McCann
Thought Leader Sessions - DAY 2
Seriously Social Media
Sponsor: Universal McCann
Universal McCann exclusively reveals insights from its latest Wave 4 Social Media Tracker research, forming the backdrop to a debate into the power of social media. What is being said about your brand and how much impact does it have? Is social media the future of consumer communication or just another online fad?
Speakers: Glen Parker, Research Director EMEA, Universal McCann; Brian Monahan, SVP Global Lead Social Media, Universal McCann; Bill Capodanno, Director of Digital Marcom Planning, Microsoft; Kate Burns, VP & MD, Bebo Europe; Andrew Hawken, Editorial Director, Online, BSkyB
Transforming Out of Home
Sponsor: Posterscope
In Europe mobile penetration has surpassed the 100% mark and more than 25% of African and 33% of Asian people own a mobile. In addition, spend on OOH screens will rise from 4% of total OOH spend in W. Europe, to 10% by 2012. This session will cover the latest innovations in OOH advertising and uncover the latest technology reinventing one of the oldest ad mediums.
Speakers: Grant Millar, MD, Vizeum UK; Glen Wilson, deputy MD, Posterscope; Hubert Janvier, President Southern Europe, Clear Channel
Digital Display & Video
Sponsor: MPG/Media Contacts/Yahoo!
Video advertising could move investment from traditional to digital advertising budgets. But has online video answered the big questions yet? Is video efficient? And is it a better buy than TV? Also, how does content fit into the equation? Content is what drives consumer behaviour, but does it drive advertiser behaviour? Do advertisers care about the ‘where’ in the same way they do on TV?
Speakers: Adam Kasper, Senior VP, Director of Digital Media, MPG; Ron Belanger, VP Agency Development, Yahoo!
TV in Transition
TV advertising is 40% of total global ad spend, but it is an industry in transition. This session will look at the latest techniques being used as traditional broadcasters adapt to the digital age.
Speakers: Tess Alps, Chief Executive, Thinkbox; Heikki Rotko, Vice-President, Sales & Marketing, MTV Oy; Michael Donovan, Founder & Chairman, DDS; Charlie Hiscocks, Brand Communications Director, SABMiller; Lynne Kraselsky, SVP International Advertising and Sponsorship Sales, ESPN
The Future of Targeting
Better targeted advertising means a better and more relevant consumer experience. However, behavioural targeting companies have come under fire over privacy concerns with media reports stoking the flames. As 2009 sees targeting and performance advertising become more important to marketers, how is the targeting industry allaying fears and promoting its capabilities?
Speakers: Torsten Ahlers, CEO, Wunderloop; Benjamin Faes, Head of YouTube and Display EMEA
Determining Media Value in a Recession
Sponsor: Accenture
The current global economic climate is creating a deflationary environment for media prices. This session will reveal the results of a survey of media agency CEOs, client advertisers and media owners that will uncover the latest trends in ad spend and media price. It will include examples of how a strong focus on media value can deliver the most effective campaign results, even on reduced budgets.
Speakers: James Walker, President, Media Management, Accenture Marketing Sciences; Sital Banerjee, Global Media Director, Global Marketing Management, Philips International
Mobile Standards
Sponsor: GSMA
A lack of standardised data has held back the mobile advertising industry. comScore and GSMA’s new ‘Mobile Media Metrics programme’ address these issues, is this the missing data mobile has been waiting for? This session asks if mobile is finally ready to punch its weight?
Speakers: Paul Goode, SVP, Business Development + Senior Analyst, M:Metrics; Russell Buckley, VP Global Alliances, AdMob; Henry Stevens, Director of Media and Entertainment, GSMA
