Group VP, Brand Marketing & Loyalty, Jumeirah Group
Yousef Tuqan Tuqan is one of the MENA region’s most experienced marketing leaders, with a diverse career in the UAE that spans over 20 years. Throughout this time Yousef has led the digital strategy and delivery of some of the Middle East’s most iconic brands.
He is currently the Group Vice President of Brand Marketing & Loyalty at Jumeirah Group.
He was formerly the CEO of Flip Media (a digital agency that was acquired by Leo Burnett), the Chief Innovation Officer of Leo Burnett/Publicis Group MENA, and the Vice President for Marketing & Analytics at app-based car booking service Careem, the fastest-growing tech company in the MENA region
Yousef is the most outspoken and visible evangelist for the role of digital marketing in the region. He is a regular university lecturer & keynote speaker, and is a frequent contributor to regional and international publications and events. He has spoken at such events as Cannes Lions, Eurobest, Harvard Arab Weekend, ArabNet, Abu Dhabi Media Forum and STEP.
Yousef has also taken an active role in the MENA tech scene, serving as a mentor & advisory board member to the next generation of Arab technology entrepreneurs.
Yousef is a Board Member of the International Advertising Association’s UAE Chapter.