Director - Media Middle East, North Africa and Pakistan, Nielsen Middle East
Sarah leads the Media team for Nielsen Middle East, North Africa and Pakistan. She joined Nielsen in 2012 and spent the past three years building Nielsen’s media portfolio within the region and is now working with a range of local and pan-Arab traditional as well as digital media owners.
In this capacity, Sarah and her team are responsible for developing tailored approaches to deliver specific insights on audience and content as well as provide strategic recommendations to help clients understand this rapidly changing landscape.
Prior to joining Nielsen, Sarah led the Commercial Research & Insight Department at ITV, the UK’s largest commercial broadcaster. Sarah has won multiple industry awards in recent years and has been instrumental in developing industry audience measurement systems such as UK Online Measurement, and chairing industry committees including the Television Opinion Monitor and AOP Research Committee.
Sarah holds a Bachelor of Science degree with honours in Business and Management Studies from the University of Bradford, United Kingdom.