Richard has amassed over a decade’s worth of experience in social media marketing, working for some of the largest digital and media agencies in Ireland, the UK and the MENA region. He moved to Dubai in 2012 and quickly built out a regional Social Media department at Mindshare. It was during this time, he grew attached to the Middle East. In 2015, Richard used his knowhow to create a digital publishing company, Lovin Dubai. It has since secured a huge following in the Emirate. Hot on the heels of Lovin Dubai’s success, Rich decided he could either head up a social media team for a well-established digital media agency or he could take a leap and start his own. In 2016, Richard launched Augustus, ‘A New Media Company’, combining the publishing and agency models. Augustus is the holding company for the Lovin Group in the MENA region, as well as being representatives for Brandwatch software and the social media agency of record for Lavazza and Infiniti Middle East.