A destination marketing executive with over 14 years of experience across multi faceted industries including leisure and entertainment, events and publishing. Maria Gedeon is the Marketing Director of Majid Al Futtaim Cinemas, the owner and operator of the VOX Cinemas brand.
Appointed to her role within Majid Al Futtaim Cinemas in 2016, Maria is looking to spearhead innovation and drive business expansion in both existing and new territories across the region over the next few years. In her current position, Maria oversees the Brand Strategy, Digital and Mobile Commerce development, the Loyalty Program & CRM strategy, management of the Marketing, PR & Promotions functions.
Maria began her career in 2002 by founding and managing Select one of the most established staffing companies in the region. She moved to the UAE in 2006 to work on the World Future Energy Summit with Turret Media and was then responsible for managing marketing and sponsorship for their consumer portfolio. Maria was then appointed as Director of Marketing and Communication at Zayed Sports City (a Mubadala subsidiary) where she was responsible for marketing the complex, driving innovation, improving sales and increasing profit growth throughout the various segments of the business.
Maria holds a bachelor’s degree in Advertising and Visual Communication from the Académie Libanaise des Beaux Arts (alba) in Beirut. She is also a founding member of the established Marketing Society.
She is devoted to sports and fitness and is a huge proponent of healthy living. She was a former national ski champion and exercises every day. She spends her spare time playing tennis, boxing, skiing, traveling and cooking.