Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets and ranked third in the global research industry.
With offices in 87 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research and survey management.
In MENA, Ipsos covers all countries, since 1988, and is the leading research company. Ipsos researchers and specialized analysts in the MENA region are focused on providing clients with innovative solutions with high value-added analytics and market insights. They develop and build brands. They help clients build long-term relationships with their customers. They test the impact of advertising and study audience responses to various mediums, and they measure public opinion.
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