Latest event

Date
December 10-05-2015
Location
3200 Barbaros, Bulvari, Besiktas
Speakers
24 Professional Speakers

Welcom To Jevent 

 About Us

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 OUR MISSION 

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CONFERENCE OR EVENT SCHEDULE 

  • Intro to Festival of Media MENA 2017
    Intro to Festival of Media MENA 2017
    09:05

    Speakers: COO, Festival of Media

  • Is the current agency model broken?
    Is the current agency model broken?
    09:10
    Find out from Will Swayne, Global President for Carat, what the new agency model needs to look like, how it is currently playing out around the world, what the key challenges are for the agency-client relationship and how agencies can stay relevant in the new order of media.

    Speakers: Global President, Carat

  • If media is heart, data is the heartbeat
    If media is heart, data is the heartbeat
    09:40
    What is your approach to gathering data and how do you ensure you implement the right processes in order to measure and analyse data? Learn how to put in place the right marketing strategies using them to their full potential.

    Speakers:

  • Investing in digital success
    Investing in digital success
    10:20
    Nick Graham offers his global perspective on demystifying digital media and explains how Huawei has managed to overcome challenges and identify opportunities while adapting to new digital offerings. This practical keynote will provide your business with key insights, trends and tools on how to measure the impact of your digital media investment.

    Speakers: Global Digital Marketing and Media Director, Huawei

  • Internet of Things: A way of life
    Internet of Things: A way of life
    10.50
    IoT has transformed the way consumers interact with brands offering unique personalised experiences through connected devices. This session offers an insight into how a challenging brand can expand its reach, embrace IoT and stand out from crowded markets. Find out how innovation can boost your growth.

    Speakers:

  • Morning Break
    Morning Break
    11:15

    Speakers:

  • Pitch perfect – learn the best practices for agencies and advertisers
    Pitch perfect – learn the best practices for agencies and advertisers
    11:45
    How can an advertiser really stand out within a congested media pitch market and what are the areas that really make a difference between an agency winning and losing a media pitch? If market predictions are correct, 2017 may be an even busier year for media agency reviews. What can advertisers and media agencies learn from the last 18 months of intense media pitch activity?

    Speakers:

  • Egypt – Uncovering the secret of the region’s media hotbed
    Egypt – Uncovering the secret of the region’s media hotbed
    12.20
    What insights, techniques and trends are brands in Egypt employing to provide real engagement and connection with consumers? Some of the best regional campaigns uncover their secrets on stage and explain their recipe for success.

    Speakers:

  • The new Immersive Story Canvas
    The new Immersive Story Canvas
    12:40
    How to achieve innovative storytelling through the convergence of tech and creativity

    Speakers:

  • The Marketing Society presents – Brave Brands: Three advertisers, three issues
    The Marketing Society presents – Brave Brands: Three advertisers, three issues
    13:05
    What are the three biggest issues that are currently frustrating marketers about the media landscape in the Middle East? This candid discussion on agency management, media transparency and value of user experience over price will see the budget holders of some of the world’s biggest spending brands in marketing, lift the lid on how marketing and media costs should be managed.

    Speakers:

  • Lunch Break
    Lunch Break
    13.30

    Speakers:

  • Curate, engage and connect
    Curate, engage and connect
    14:30
    How can one simple idea redefine the way your business sets its content marketing strategy? LinkedIn’s global content lead takes you on a rock n roll fuelled journey where he breaks down the step by step process to building a world class global content marketing engine. Find out how to build brand awareness, generate leads and ultimately drive revenue.

    Speakers: Global Content Marketing Lead, LinkedIn

  • We Chat Bots
    We Chat Bots
    14:50
    How can brands revolutionize customer service by developing personalized automated experiences? Find out how chatbots offer the opportunity for you to engage with your consumers on the platforms where they spend most of their time.

    Speakers:

  • Walking in the footsteps of the consumer
    Walking in the footsteps of the consumer
    15:10
    How can you track the modern day consumer’s digital footprint in order to provide content in the right place at the right time? Thoughts and challenges for providing a highly effective and personalised consumer journey with a creative media strategy at its heart.

    Speakers:

  • The Attention Economy
    The Attention Economy
    15:30
    Attention is a scarce resource and it's the fundamental core of what every creator of digital content are seeking - from publishers to advertisers. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts. This session will question the antiquated metrics still being employed by the industry and carves out a new paradigm for measurement and transaction currency beyond clicks and impressions.  

    Speakers: Director EMEA, Moat

  • Unravelling e-commerce: The new marketing strategy for customer-centric brands
    Unravelling e-commerce: The new marketing strategy for customer-centric brands
    15:50
    The retail world is going through unprecedented disruption from a consumer journey and a technology infrastructure perspective. The Middle East is still predominantly a bricks and mortar region (less than 2% is done online) but we have been seeing a huge shift towards ecommerce.  It is a rapidly accelerating part of our commercial and consumer future. In a region where e-commerce has unparalleled opportunity for growth at a time of significant economic pressure, find out the key challenges that brands face in their attempt to build an effective e-commerce strategy and learn from the industry leaders how to drive growth & improve efficiencies through commerce with solutions ranging from market readiness, AI, down to business model and implementation.

    Speakers:

  • Now You See Me, Now You Don’t: grow, scale and convert on a 24h mobile-first platform
    Now You See Me, Now You Don’t: grow, scale and convert on a 24h mobile-first platform
    16:15
    Hear Snapchat’s first ever public appearance on stage in Dubai and find out what success looks like on a mobile platform, how to create content that resonates and engages and how brands can get it right.

    Speakers:

  • What next for established media owners?
    What next for established media owners?
    16:40
    The international media landscape requires fast transformation and adaptation to a digitised environment and some established media owners have struggled to replace traditional revenue models. It has left some fighting for their future and concerned about what happens next. This session will focus on how and what established media owners can do to not only survive, but thrive in this new world order, and how they can maintain editorial integrity while growing revenues.

    Speakers:

  • Emerge Powered by Adline
    Emerge Powered by Adline
    17:10
    The emerge programme provides a platform for the hottest ad tech start-up companies to showcase their products and services on the Festival of Media MENA stage. Judged by a prestigious panel of industry experts, each start-up will have 90 seconds to give their elevator pitch for a chance to win. Click here for more details.

    Speakers:

  • Intro to Festival of Media MENA 2017
    Intro to Festival of Media MENA 2017
    09:05

    Speakers: COO, Festival of Media

  • Is the current agency model broken?
    Is the current agency model broken?
    09:10
    Find out from Will Swayne, Global President for Carat, what the new agency model needs to look like, how it is currently playing out around the world, what the key challenges are for the agency-client relationship and how agencies can stay relevant in the new order of media.

    Speakers: Global President, Carat

  • If media is heart, data is the heartbeat
    If media is heart, data is the heartbeat
    09:40
    What is your approach to gathering data and how do you ensure you implement the right processes in order to measure and analyse data? Learn how to put in place the right marketing strategies using them to their full potential.

    Speakers:

  • Investing in digital success
    Investing in digital success
    10:20
    Nick Graham offers his global perspective on demystifying digital media and explains how Huawei has managed to overcome challenges and identify opportunities while adapting to new digital offerings. This practical keynote will provide your business with key insights, trends and tools on how to measure the impact of your digital media investment.

    Speakers: Global Digital Marketing and Media Director, Huawei

  • Internet of Things: A way of life
    Internet of Things: A way of life
    10.50
    IoT has transformed the way consumers interact with brands offering unique personalised experiences through connected devices. This session offers an insight into how a challenging brand can expand its reach, embrace IoT and stand out from crowded markets. Find out how innovation can boost your growth.

    Speakers:

  • Morning Break
    Morning Break
    11:15

    Speakers:

  • Pitch perfect – learn the best practices for agencies and advertisers
    Pitch perfect – learn the best practices for agencies and advertisers
    11:45
    How can an advertiser really stand out within a congested media pitch market and what are the areas that really make a difference between an agency winning and losing a media pitch? If market predictions are correct, 2017 may be an even busier year for media agency reviews. What can advertisers and media agencies learn from the last 18 months of intense media pitch activity?

    Speakers:

  • Egypt – Uncovering the secret of the region’s media hotbed
    Egypt – Uncovering the secret of the region’s media hotbed
    12.20
    What insights, techniques and trends are brands in Egypt employing to provide real engagement and connection with consumers? Some of the best regional campaigns uncover their secrets on stage and explain their recipe for success.

    Speakers:

  • The new Immersive Story Canvas
    The new Immersive Story Canvas
    12:40
    How to achieve innovative storytelling through the convergence of tech and creativity

    Speakers:

  • The Marketing Society presents – Brave Brands: Three advertisers, three issues
    The Marketing Society presents – Brave Brands: Three advertisers, three issues
    13:05
    What are the three biggest issues that are currently frustrating marketers about the media landscape in the Middle East? This candid discussion on agency management, media transparency and value of user experience over price will see the budget holders of some of the world’s biggest spending brands in marketing, lift the lid on how marketing and media costs should be managed.

    Speakers:

  • Lunch Break
    Lunch Break
    13.30

    Speakers:

  • Curate, engage and connect
    Curate, engage and connect
    14:30
    How can one simple idea redefine the way your business sets its content marketing strategy? LinkedIn’s global content lead takes you on a rock n roll fuelled journey where he breaks down the step by step process to building a world class global content marketing engine. Find out how to build brand awareness, generate leads and ultimately drive revenue.

    Speakers: Global Content Marketing Lead, LinkedIn

  • We Chat Bots
    We Chat Bots
    14:50
    How can brands revolutionize customer service by developing personalized automated experiences? Find out how chatbots offer the opportunity for you to engage with your consumers on the platforms where they spend most of their time.

    Speakers:

  • Walking in the footsteps of the consumer
    Walking in the footsteps of the consumer
    15:10
    How can you track the modern day consumer’s digital footprint in order to provide content in the right place at the right time? Thoughts and challenges for providing a highly effective and personalised consumer journey with a creative media strategy at its heart.

    Speakers:

  • The Attention Economy
    The Attention Economy
    15:30
    Attention is a scarce resource and it's the fundamental core of what every creator of digital content are seeking - from publishers to advertisers. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts. This session will question the antiquated metrics still being employed by the industry and carves out a new paradigm for measurement and transaction currency beyond clicks and impressions.  

    Speakers: Director EMEA, Moat

  • Unravelling e-commerce: The new marketing strategy for customer-centric brands
    Unravelling e-commerce: The new marketing strategy for customer-centric brands
    15:50
    The retail world is going through unprecedented disruption from a consumer journey and a technology infrastructure perspective. The Middle East is still predominantly a bricks and mortar region (less than 2% is done online) but we have been seeing a huge shift towards ecommerce.  It is a rapidly accelerating part of our commercial and consumer future. In a region where e-commerce has unparalleled opportunity for growth at a time of significant economic pressure, find out the key challenges that brands face in their attempt to build an effective e-commerce strategy and learn from the industry leaders how to drive growth & improve efficiencies through commerce with solutions ranging from market readiness, AI, down to business model and implementation.

    Speakers:

  • Now You See Me, Now You Don’t: grow, scale and convert on a 24h mobile-first platform
    Now You See Me, Now You Don’t: grow, scale and convert on a 24h mobile-first platform
    16:15
    Hear Snapchat’s first ever public appearance on stage in Dubai and find out what success looks like on a mobile platform, how to create content that resonates and engages and how brands can get it right.

    Speakers:

  • What next for established media owners?
    What next for established media owners?
    16:40
    The international media landscape requires fast transformation and adaptation to a digitised environment and some established media owners have struggled to replace traditional revenue models. It has left some fighting for their future and concerned about what happens next. This session will focus on how and what established media owners can do to not only survive, but thrive in this new world order, and how they can maintain editorial integrity while growing revenues.

    Speakers:

  • Emerge Powered by Adline
    Emerge Powered by Adline
    17:10
    The emerge programme provides a platform for the hottest ad tech start-up companies to showcase their products and services on the Festival of Media MENA stage. Judged by a prestigious panel of industry experts, each start-up will have 90 seconds to give their elevator pitch for a chance to win. Click here for more details.

    Speakers:

  • Intro to Festival of Media MENA 2017
    Intro to Festival of Media MENA 2017
    09:05

    Speakers: COO, Festival of Media

  • Is the current agency model broken?
    Is the current agency model broken?
    09:10
    Find out from Will Swayne, Global President for Carat, what the new agency model needs to look like, how it is currently playing out around the world, what the key challenges are for the agency-client relationship and how agencies can stay relevant in the new order of media.

    Speakers: Global President, Carat

  • If media is heart, data is the heartbeat
    If media is heart, data is the heartbeat
    09:40
    What is your approach to gathering data and how do you ensure you implement the right processes in order to measure and analyse data? Learn how to put in place the right marketing strategies using them to their full potential.

    Speakers:

  • Investing in digital success
    Investing in digital success
    10:20
    Nick Graham offers his global perspective on demystifying digital media and explains how Huawei has managed to overcome challenges and identify opportunities while adapting to new digital offerings. This practical keynote will provide your business with key insights, trends and tools on how to measure the impact of your digital media investment.

    Speakers: Global Digital Marketing and Media Director, Huawei

  • Internet of Things: A way of life
    Internet of Things: A way of life
    10.50
    IoT has transformed the way consumers interact with brands offering unique personalised experiences through connected devices. This session offers an insight into how a challenging brand can expand its reach, embrace IoT and stand out from crowded markets. Find out how innovation can boost your growth.

    Speakers:

  • Morning Break
    Morning Break
    11:15

    Speakers:

  • Pitch perfect – learn the best practices for agencies and advertisers
    Pitch perfect – learn the best practices for agencies and advertisers
    11:45
    How can an advertiser really stand out within a congested media pitch market and what are the areas that really make a difference between an agency winning and losing a media pitch? If market predictions are correct, 2017 may be an even busier year for media agency reviews. What can advertisers and media agencies learn from the last 18 months of intense media pitch activity?

    Speakers:

  • Egypt – Uncovering the secret of the region’s media hotbed
    Egypt – Uncovering the secret of the region’s media hotbed
    12.20
    What insights, techniques and trends are brands in Egypt employing to provide real engagement and connection with consumers? Some of the best regional campaigns uncover their secrets on stage and explain their recipe for success.

    Speakers:

  • The new Immersive Story Canvas
    The new Immersive Story Canvas
    12:40
    How to achieve innovative storytelling through the convergence of tech and creativity

    Speakers:

  • The Marketing Society presents – Brave Brands: Three advertisers, three issues
    The Marketing Society presents – Brave Brands: Three advertisers, three issues
    13:05
    What are the three biggest issues that are currently frustrating marketers about the media landscape in the Middle East? This candid discussion on agency management, media transparency and value of user experience over price will see the budget holders of some of the world’s biggest spending brands in marketing, lift the lid on how marketing and media costs should be managed.

    Speakers:

  • Lunch Break
    Lunch Break
    13.30

    Speakers:

  • Curate, engage and connect
    Curate, engage and connect
    14:30
    How can one simple idea redefine the way your business sets its content marketing strategy? LinkedIn’s global content lead takes you on a rock n roll fuelled journey where he breaks down the step by step process to building a world class global content marketing engine. Find out how to build brand awareness, generate leads and ultimately drive revenue.

    Speakers: Global Content Marketing Lead, LinkedIn

  • We Chat Bots
    We Chat Bots
    14:50
    How can brands revolutionize customer service by developing personalized automated experiences? Find out how chatbots offer the opportunity for you to engage with your consumers on the platforms where they spend most of their time.

    Speakers:

  • Walking in the footsteps of the consumer
    Walking in the footsteps of the consumer
    15:10
    How can you track the modern day consumer’s digital footprint in order to provide content in the right place at the right time? Thoughts and challenges for providing a highly effective and personalised consumer journey with a creative media strategy at its heart.

    Speakers:

  • The Attention Economy
    The Attention Economy
    15:30
    Attention is a scarce resource and it's the fundamental core of what every creator of digital content are seeking - from publishers to advertisers. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts. This session will question the antiquated metrics still being employed by the industry and carves out a new paradigm for measurement and transaction currency beyond clicks and impressions.  

    Speakers: Director EMEA, Moat

  • Unravelling e-commerce: The new marketing strategy for customer-centric brands
    Unravelling e-commerce: The new marketing strategy for customer-centric brands
    15:50
    The retail world is going through unprecedented disruption from a consumer journey and a technology infrastructure perspective. The Middle East is still predominantly a bricks and mortar region (less than 2% is done online) but we have been seeing a huge shift towards ecommerce.  It is a rapidly accelerating part of our commercial and consumer future. In a region where e-commerce has unparalleled opportunity for growth at a time of significant economic pressure, find out the key challenges that brands face in their attempt to build an effective e-commerce strategy and learn from the industry leaders how to drive growth & improve efficiencies through commerce with solutions ranging from market readiness, AI, down to business model and implementation.

    Speakers:

  • Now You See Me, Now You Don’t: grow, scale and convert on a 24h mobile-first platform
    Now You See Me, Now You Don’t: grow, scale and convert on a 24h mobile-first platform
    16:15
    Hear Snapchat’s first ever public appearance on stage in Dubai and find out what success looks like on a mobile platform, how to create content that resonates and engages and how brands can get it right.

    Speakers:

  • What next for established media owners?
    What next for established media owners?
    16:40
    The international media landscape requires fast transformation and adaptation to a digitised environment and some established media owners have struggled to replace traditional revenue models. It has left some fighting for their future and concerned about what happens next. This session will focus on how and what established media owners can do to not only survive, but thrive in this new world order, and how they can maintain editorial integrity while growing revenues.

    Speakers:

  • Emerge Powered by Adline
    Emerge Powered by Adline
    17:10
    The emerge programme provides a platform for the hottest ad tech start-up companies to showcase their products and services on the Festival of Media MENA stage. Judged by a prestigious panel of industry experts, each start-up will have 90 seconds to give their elevator pitch for a chance to win. Click here for more details.

    Speakers:

  • Intro to Festival of Media MENA 2017
    Intro to Festival of Media MENA 2017
    09:05

    Speakers: COO, Festival of Media

  • Is the current agency model broken?
    Is the current agency model broken?
    09:10
    Find out from Will Swayne, Global President for Carat, what the new agency model needs to look like, how it is currently playing out around the world, what the key challenges are for the agency-client relationship and how agencies can stay relevant in the new order of media.

    Speakers: Global President, Carat

  • If media is heart, data is the heartbeat
    If media is heart, data is the heartbeat
    09:40
    What is your approach to gathering data and how do you ensure you implement the right processes in order to measure and analyse data? Learn how to put in place the right marketing strategies using them to their full potential.

    Speakers:

  • Investing in digital success
    Investing in digital success
    10:20
    Nick Graham offers his global perspective on demystifying digital media and explains how Huawei has managed to overcome challenges and identify opportunities while adapting to new digital offerings. This practical keynote will provide your business with key insights, trends and tools on how to measure the impact of your digital media investment.

    Speakers: Global Digital Marketing and Media Director, Huawei

  • Internet of Things: A way of life
    Internet of Things: A way of life
    10.50
    IoT has transformed the way consumers interact with brands offering unique personalised experiences through connected devices. This session offers an insight into how a challenging brand can expand its reach, embrace IoT and stand out from crowded markets. Find out how innovation can boost your growth.

    Speakers:

  • Morning Break
    Morning Break
    11:15

    Speakers:

  • Pitch perfect – learn the best practices for agencies and advertisers
    Pitch perfect – learn the best practices for agencies and advertisers
    11:45
    How can an advertiser really stand out within a congested media pitch market and what are the areas that really make a difference between an agency winning and losing a media pitch? If market predictions are correct, 2017 may be an even busier year for media agency reviews. What can advertisers and media agencies learn from the last 18 months of intense media pitch activity?

    Speakers:

  • Egypt – Uncovering the secret of the region’s media hotbed
    Egypt – Uncovering the secret of the region’s media hotbed
    12.20
    What insights, techniques and trends are brands in Egypt employing to provide real engagement and connection with consumers? Some of the best regional campaigns uncover their secrets on stage and explain their recipe for success.

    Speakers:

  • The new Immersive Story Canvas
    The new Immersive Story Canvas
    12:40
    How to achieve innovative storytelling through the convergence of tech and creativity

    Speakers:

  • The Marketing Society presents – Brave Brands: Three advertisers, three issues
    The Marketing Society presents – Brave Brands: Three advertisers, three issues
    13:05
    What are the three biggest issues that are currently frustrating marketers about the media landscape in the Middle East? This candid discussion on agency management, media transparency and value of user experience over price will see the budget holders of some of the world’s biggest spending brands in marketing, lift the lid on how marketing and media costs should be managed.

    Speakers:

  • Lunch Break
    Lunch Break
    13.30

    Speakers:

  • Curate, engage and connect
    Curate, engage and connect
    14:30
    How can one simple idea redefine the way your business sets its content marketing strategy? LinkedIn’s global content lead takes you on a rock n roll fuelled journey where he breaks down the step by step process to building a world class global content marketing engine. Find out how to build brand awareness, generate leads and ultimately drive revenue.

    Speakers: Global Content Marketing Lead, LinkedIn

  • We Chat Bots
    We Chat Bots
    14:50
    How can brands revolutionize customer service by developing personalized automated experiences? Find out how chatbots offer the opportunity for you to engage with your consumers on the platforms where they spend most of their time.

    Speakers:

  • Walking in the footsteps of the consumer
    Walking in the footsteps of the consumer
    15:10
    How can you track the modern day consumer’s digital footprint in order to provide content in the right place at the right time? Thoughts and challenges for providing a highly effective and personalised consumer journey with a creative media strategy at its heart.

    Speakers:

  • The Attention Economy
    The Attention Economy
    15:30
    Attention is a scarce resource and it's the fundamental core of what every creator of digital content are seeking - from publishers to advertisers. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts. This session will question the antiquated metrics still being employed by the industry and carves out a new paradigm for measurement and transaction currency beyond clicks and impressions.  

    Speakers: Director EMEA, Moat

  • Unravelling e-commerce: The new marketing strategy for customer-centric brands
    Unravelling e-commerce: The new marketing strategy for customer-centric brands
    15:50
    The retail world is going through unprecedented disruption from a consumer journey and a technology infrastructure perspective. The Middle East is still predominantly a bricks and mortar region (less than 2% is done online) but we have been seeing a huge shift towards ecommerce.  It is a rapidly accelerating part of our commercial and consumer future. In a region where e-commerce has unparalleled opportunity for growth at a time of significant economic pressure, find out the key challenges that brands face in their attempt to build an effective e-commerce strategy and learn from the industry leaders how to drive growth & improve efficiencies through commerce with solutions ranging from market readiness, AI, down to business model and implementation.

    Speakers:

  • Now You See Me, Now You Don’t: grow, scale and convert on a 24h mobile-first platform
    Now You See Me, Now You Don’t: grow, scale and convert on a 24h mobile-first platform
    16:15
    Hear Snapchat’s first ever public appearance on stage in Dubai and find out what success looks like on a mobile platform, how to create content that resonates and engages and how brands can get it right.

    Speakers:

  • What next for established media owners?
    What next for established media owners?
    16:40
    The international media landscape requires fast transformation and adaptation to a digitised environment and some established media owners have struggled to replace traditional revenue models. It has left some fighting for their future and concerned about what happens next. This session will focus on how and what established media owners can do to not only survive, but thrive in this new world order, and how they can maintain editorial integrity while growing revenues.

    Speakers:

  • Emerge Powered by Adline
    Emerge Powered by Adline
    17:10
    The emerge programme provides a platform for the hottest ad tech start-up companies to showcase their products and services on the Festival of Media MENA stage. Judged by a prestigious panel of industry experts, each start-up will have 90 seconds to give their elevator pitch for a chance to win. Click here for more details.

    Speakers:

  • Intro to Festival of Media MENA 2017
    Intro to Festival of Media MENA 2017
    09:05

    Speakers: COO, Festival of Media

  • Is the current agency model broken?
    Is the current agency model broken?
    09:10
    Find out from Will Swayne, Global President for Carat, what the new agency model needs to look like, how it is currently playing out around the world, what the key challenges are for the agency-client relationship and how agencies can stay relevant in the new order of media.

    Speakers: Global President, Carat

  • If media is heart, data is the heartbeat
    If media is heart, data is the heartbeat
    09:40
    What is your approach to gathering data and how do you ensure you implement the right processes in order to measure and analyse data? Learn how to put in place the right marketing strategies using them to their full potential.

    Speakers:

  • Investing in digital success
    Investing in digital success
    10:20
    Nick Graham offers his global perspective on demystifying digital media and explains how Huawei has managed to overcome challenges and identify opportunities while adapting to new digital offerings. This practical keynote will provide your business with key insights, trends and tools on how to measure the impact of your digital media investment.

    Speakers: Global Digital Marketing and Media Director, Huawei

  • Internet of Things: A way of life
    Internet of Things: A way of life
    10.50
    IoT has transformed the way consumers interact with brands offering unique personalised experiences through connected devices. This session offers an insight into how a challenging brand can expand its reach, embrace IoT and stand out from crowded markets. Find out how innovation can boost your growth.

    Speakers:

  • Morning Break
    Morning Break
    11:15

    Speakers:

  • Pitch perfect – learn the best practices for agencies and advertisers
    Pitch perfect – learn the best practices for agencies and advertisers
    11:45
    How can an advertiser really stand out within a congested media pitch market and what are the areas that really make a difference between an agency winning and losing a media pitch? If market predictions are correct, 2017 may be an even busier year for media agency reviews. What can advertisers and media agencies learn from the last 18 months of intense media pitch activity?

    Speakers:

  • Egypt – Uncovering the secret of the region’s media hotbed
    Egypt – Uncovering the secret of the region’s media hotbed
    12.20
    What insights, techniques and trends are brands in Egypt employing to provide real engagement and connection with consumers? Some of the best regional campaigns uncover their secrets on stage and explain their recipe for success.

    Speakers:

  • The new Immersive Story Canvas
    The new Immersive Story Canvas
    12:40
    How to achieve innovative storytelling through the convergence of tech and creativity

    Speakers:

  • The Marketing Society presents – Brave Brands: Three advertisers, three issues
    The Marketing Society presents – Brave Brands: Three advertisers, three issues
    13:05
    What are the three biggest issues that are currently frustrating marketers about the media landscape in the Middle East? This candid discussion on agency management, media transparency and value of user experience over price will see the budget holders of some of the world’s biggest spending brands in marketing, lift the lid on how marketing and media costs should be managed.

    Speakers:

  • Lunch Break
    Lunch Break
    13.30

    Speakers:

  • Curate, engage and connect
    Curate, engage and connect
    14:30
    How can one simple idea redefine the way your business sets its content marketing strategy? LinkedIn’s global content lead takes you on a rock n roll fuelled journey where he breaks down the step by step process to building a world class global content marketing engine. Find out how to build brand awareness, generate leads and ultimately drive revenue.

    Speakers: Global Content Marketing Lead, LinkedIn

  • We Chat Bots
    We Chat Bots
    14:50
    How can brands revolutionize customer service by developing personalized automated experiences? Find out how chatbots offer the opportunity for you to engage with your consumers on the platforms where they spend most of their time.

    Speakers:

  • Walking in the footsteps of the consumer
    Walking in the footsteps of the consumer
    15:10
    How can you track the modern day consumer’s digital footprint in order to provide content in the right place at the right time? Thoughts and challenges for providing a highly effective and personalised consumer journey with a creative media strategy at its heart.

    Speakers:

  • The Attention Economy
    The Attention Economy
    15:30
    Attention is a scarce resource and it's the fundamental core of what every creator of digital content are seeking - from publishers to advertisers. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts. This session will question the antiquated metrics still being employed by the industry and carves out a new paradigm for measurement and transaction currency beyond clicks and impressions.  

    Speakers: Director EMEA, Moat

  • Unravelling e-commerce: The new marketing strategy for customer-centric brands
    Unravelling e-commerce: The new marketing strategy for customer-centric brands
    15:50
    The retail world is going through unprecedented disruption from a consumer journey and a technology infrastructure perspective. The Middle East is still predominantly a bricks and mortar region (less than 2% is done online) but we have been seeing a huge shift towards ecommerce.  It is a rapidly accelerating part of our commercial and consumer future. In a region where e-commerce has unparalleled opportunity for growth at a time of significant economic pressure, find out the key challenges that brands face in their attempt to build an effective e-commerce strategy and learn from the industry leaders how to drive growth & improve efficiencies through commerce with solutions ranging from market readiness, AI, down to business model and implementation.

    Speakers:

  • Now You See Me, Now You Don’t: grow, scale and convert on a 24h mobile-first platform
    Now You See Me, Now You Don’t: grow, scale and convert on a 24h mobile-first platform
    16:15
    Hear Snapchat’s first ever public appearance on stage in Dubai and find out what success looks like on a mobile platform, how to create content that resonates and engages and how brands can get it right.

    Speakers:

  • What next for established media owners?
    What next for established media owners?
    16:40
    The international media landscape requires fast transformation and adaptation to a digitised environment and some established media owners have struggled to replace traditional revenue models. It has left some fighting for their future and concerned about what happens next. This session will focus on how and what established media owners can do to not only survive, but thrive in this new world order, and how they can maintain editorial integrity while growing revenues.

    Speakers:

  • Emerge Powered by Adline
    Emerge Powered by Adline
    17:10
    The emerge programme provides a platform for the hottest ad tech start-up companies to showcase their products and services on the Festival of Media MENA stage. Judged by a prestigious panel of industry experts, each start-up will have 90 seconds to give their elevator pitch for a chance to win. Click here for more details.

    Speakers:

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Christian Peterson, CEO at HellWay Inc

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Christian Peterson, CEO at HellWay Inc

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Christian Peterson, CEO at HellWay Inc

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EVENT FAQS 

All you need to bring is your confirmation email to register and don’t forget your business cards for networking!
When arriving for the event, head to the registration desk to collect your delegate badge, you will need your confirmation email and a business card to receive your badge.
You will not receive a physical ticket for the Festival. Upon arriving at the event you will need to visit our registration desk to collect your delegate badge.
Please ensure you have completed your registration through to the confirmation page. If you have not received a confirmation email, please check your spam filter or contact n.khan@mediaquestcorp.com to request a new one.
You do not need to sign up to any of the conference sessions over the two days. Please refer to the agenda for session details.
Your delegate ticket includes access to the one day conference and complimentary delegate lunch - See our different ticket options for more details.
If you have purchased an Awards only ticket, you will have full access to attend the Awards winners presentation. If you have purchased a Conference Only ticket, then you will need to purchase a separate awards ticket in order to gain access to the Awards winners presentation. Buy Awards Tickets here.
To receive regular updates about the Festival of Media, please sign up to our newsletter and we will add you to our distribution list.
Please contact Grace Maroun for available partnership opportunities.
Please contact Liza Koromila for available speaking opportunities.
Dress code for the Festival is Smart/Business wear.

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