Brands Attending



35+ Professional Speakers


Building on the success of the 2016 event, the Festival of Media MENA  returned to Dubai on 26 April 2017.

Senior level executives from the world’s biggest brands, marketing and media agencies, will come together to network and learn about the latest trends and techniques in the industry.

Also returning this year is the Festival of Media MENA Awards, celebrated the best in media thinking across the region. The winners were announced during a celebratory evening on 26 April at MusicHall, Zabeel Saray, The Palm Jumeirah.

2016 brand attendees included


If you would like to be considered for a speaking opportunity in 2018, please contact Ilaria Nizzoli, Conference Producer at

Ahmed Emad

Media Manager – Mashreq at Mondelez International

Amon Ghaiumy

Director EMEA, MOAT

Asad Rehman

Director of Media North Africa and Middle East, Unilever

Benjamin Ampen

Head of Revenue, Middle East & North Africa, Twitter

Cameron Worth

Founder, SharpEnd

Christian Andersen

Director, Portfolio Marketing, Middle East and Africa, IBM

Daniel Taylor

Senior Director, Brand Development, du

David Indo

Co-founder and CEO, ID Comms

Dina El Baz

Media Manager, Starcom Egypt

Glen Calvert

Founder and CEO, Affectv

Hani AlAita

Regional Marketing Manager, Danone

Hussein Freijeh

GM, Snapchat

Jason Miller

Global Content Marketing Lead, LinkedIn

Khaled Ismail

Vice President Communications, Greater Middle East & Africa region – Tetra Pak

Mailine Swildens

Director, The ZOO EMEA

Marc Ghosn

General Manager, MEC UAE

Maria Gedeon

Marketing Director, Majid Al Futtaim Cinemas

Matthew Moore

Group Marketing Manager, Gulf News

Mazen Hayek

Group Spokesman, MBC Group

Miles Pritchard

Head of Marketer and Agency Solutions, Lotame

Nick Graham

Global Director, Digital Marketing and Media, Huawei

Nick McElwee

CMO, YAS Marina Circuit

Richard Fitzgerald

Managing Director / Editor, Lovin Dubai

Sarah Messer

Director - Media Middle East, North Africa and Pakistan, Nielsen Middle East

Shula Sinclair

Global Strategy Partner, MEC

Simon Davies

Managing Director EMEA, Quartz

Simon Hudson

CEO and Founder,

Tracey Grant

Editorial Senior Director Entertainment, Viacom International Media Networks MENA

Warrick Godfrey

Marketing Director,

Waseem Afzal

Executive Director- Integrated Solutions, OMD UAE

Will Swayne

Global President, Carat

Yousef Tuqan Tuqan

Group VP, Brand Marketing & Loyalty, Jumeirah Group


Is the current agency model broken?

Find out from Will Swayne, Global President for Carat, what the new agency model needs to look like, how it is currently playing out around the world, what the key challenges are for the agency-client relationship and how agencies can stay relevant in the new order of media.

If media is heart, data is the heartbeat

What is your approach to gathering data and how do you ensure you implement the right processes in order to measure and analyse data? Learn how to put in place the right marketing strategies using them to their full potential.

Investing in digital success

Nick Graham offers his global perspective on demystifying digital media and explains how Huawei has managed to overcome challenges and identify opportunities while adapting to new digital offerings. This practical keynote will provide your business with key insights, trends and tools on how to measure the impact of your digital media investment.

Internet of Things: A way of life

IoT has transformed the way consumers interact with brands offering unique personalised experiences through connected devices. This session offers an insight into how a challenging brand can expand its reach, embrace IoT and stand out from crowded markets. Find out how innovation can boost your growth.

Pitch perfect – learn the best practices for agencies and advertisers

How can an advertiser really stand out within a congested media pitch market and what are the areas that really make a difference between an agency winning and losing a media pitch? If market predictions are correct, 2017 may be an even busier year for media agency reviews. What can advertisers and media agencies learn from the last 18 months of intense media pitch activity?

Egypt – Uncovering the secret of the region’s media hotbed

What insights, techniques and trends are brands in Egypt employing to provide real engagement and connection with consumers? Some of the best regional campaigns uncover their secrets on stage and explain their recipe for success.

The new Immersive Story Canvas

How to achieve innovative storytelling through the convergence of tech and creativity

The Marketing Society presents – Brave Brands: Three advertisers, three issues

What are the three biggest issues that are currently frustrating marketers about the media landscape in the Middle East? This candid discussion on agency management, media transparency and value of user experience over price will see the budget holders of some of the world’s biggest spending brands in marketing, lift the lid on how marketing and media costs should be managed.

Curate, engage and connect

How can one simple idea redefine the way your business sets its content marketing strategy? LinkedIn’s global content lead takes you on a rock n roll fuelled journey where he breaks down the step by step process to building a world class global content marketing engine. Find out how to build brand awareness, generate leads and ultimately drive revenue.

We Chat Bots

How can brands revolutionize customer service by developing personalized automated experiences? Find out how chatbots offer the opportunity for you to engage with your consumers on the platforms where they spend most of their time.

Walking in the footsteps of the consumer

How can you track the modern day consumer’s digital footprint in order to provide content in the right place at the right time? Thoughts and challenges for providing a highly effective and personalised consumer journey with a creative media strategy at its heart.

The Attention Economy

Attention is a scarce resource and it's the fundamental core of what every creator of digital content are seeking - from publishers to advertisers. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts. This session will question the antiquated metrics still being employed by the industry and carves out a new paradigm for measurement and transaction currency beyond clicks and impressions.  

Unravelling e-commerce: The new marketing strategy for customer-centric brands

The retail world is going through unprecedented disruption from a consumer journey and a technology infrastructure perspective. The Middle East is still predominantly a bricks and mortar region (less than 2% is done online) but we have been seeing a huge shift towards ecommerce.  It is a rapidly accelerating part of our commercial and consumer future. In a region where e-commerce has unparalleled opportunity for growth at a time of significant economic pressure, find out the key challenges that brands face in their attempt to build an effective e-commerce strategy and learn from the industry leaders how to drive growth & improve efficiencies through commerce with solutions ranging from market readiness, AI, down to business model and implementation.

What next for established media owners?

The international media landscape requires fast transformation and adaptation to a digitised environment and some established media owners have struggled to replace traditional revenue models. It has left some fighting for their future and concerned about what happens next. This session will focus on how and what established media owners can do to not only survive, but thrive in this new world order, and how they can maintain editorial integrity while growing revenues.

Emerge Powered by Adline

The emerge programme provides a platform for the hottest ad tech start-up companies to showcase their products and services on the Festival of Media MENA stage. Judged by a prestigious panel of industry experts, each start-up will have 90 seconds to give their elevator pitch for a chance to win. Click here for more details.










Become a sponsor



One day conference agenda focusing on hot topics within the industry
Hear from the MENA’s most prominent brand CMOs, most powerful media executives and most pioneering innovators.
Gain invaluable knowledge and best practice tips from the world’s leading industry experts


The perfect platform to connect and do business with clients old & new
Meet a new contact, start your own business, or just mingle and you’ll be surprised what you discover
Network with high profile representatives from global brands, media owners and agencies


Celebrating the best in creativity & media innovation from across the region
Great for networking and client entertainment as well as a chance to reward and motivate your own team for their hard work
Categories span media, content, brand marketing & communication, mobile, digital and adtech


emerge gives you access to the region’s hottest adtech and martech start-ups
See each start-up pitch live on stage throughout the Festival and choose your favourite to win our coveted emerge award
Be first in line to see the latest technologies in our emerge demo zone and discover the unicorn of tomorrow


Conference Only Ticket

1,690 AED

Ticket includes:

Access to 1 day conference agenda
Complimentary delegate lunch
This ticket does not include access to the Awards Winners Presentation Evening

Awards Only Ticket

2,450 AED

Ticket includes:

Access to the Awards Winners Presentation evening
Incredible evening of networking and fun
Live entertainment
Access to the Awards after party
This ticket does not include access to the conference agenda

EVENT FAQS /find your answers

All you need to bring is your confirmation email to register and don’t forget your business cards for networking!
When arriving for the event, head to the registration desk to collect your delegate badge, you will need your confirmation email and a business card to receive your badge.
You will not receive a physical ticket for the Festival. Upon arriving at the event you will need to visit our registration desk to collect your delegate badge.
Please ensure you have completed your registration through to the confirmation page. If you have not received a confirmation email, please check your spam filter or contact to request a new one.
You do not need to sign up to any of the conference sessions over the two days. Please refer to the agenda for session details.
Your delegate ticket includes access to the one day conference and complimentary delegate lunch - See our different ticket options for more details.
If you have purchased an Awards only ticket, you will have full access to attend the Awards winners presentation. If you have purchased a Conference Only ticket, then you will need to purchase a separate awards ticket in order to gain access to the Awards winners presentation. Buy Awards Tickets here.
To receive regular updates about the Festival of Media, please sign up to our newsletter and we will add you to our distribution list.
Please contact Grace Maroun for available partnership opportunities.
Please contact Liza Koromila for available speaking opportunities.
Dress code for the Festival is Smart/Business wear.

2017 Event Location

2017 Awards Location