Rafael De Azua is an experienced marketing and strategy leader with Global CPG and Consulting experience. He currently leads Media and Digital in the Latin America Region for Coty’s Luxury, Consumer Beauty, and Professional Divisions. He is based in Miami and reports to Alison Keith, Global VP of Media in London.
Previously, Rafael held various Brand Management positions over 6 years in Procter & Gamble (P&G). He managed the Gucci, Lacoste, James Bond, Christina Aguilera, and Gabriela Sabatini brands in 23 Latin American countries and the Travel Retail Channel in North and South America. He also led all media for P&G Prestige Fragrance Portfolio in Latin America, including Dolce & Gabbana, Gucci, Hugo Boss and Lacoste. In his prior roles in P&G, Rafael launched Oral-B toothpaste (Crest in the US) in Latin America, Europe, India and Australia; where he developed holistic marketing campaigns for the Pro Health, 3D White, and Complete brand lines. Prior to joining P&G, Rafael was a strategy consultant with Booz Allen Hamilton in Washington DC. He also served as a Naval Officer and deployed twice to the Arabian Gulf. He holds MBAs from Cornell University in Ithaca, New York and Queens University in Ontario, Canada; and received his bachelors from the U.S. Naval Academy in Annapolis, Maryland. Rafael is originally from San Juan, Puerto Rico.