Michelle Klein joined Facebook’s Global Business Marketing group in 2014, where she is holds the position of Marketing Director for North America. In this role, she is responsible for setting the vision and strategy for marketing as it relates to advertisers and the advertising industry, agencies, small to medium businesses and Facebook Marketing Partners.
Prior to joining Facebook, Michelle was Vice President of Global Marketing for Smirnoff, and in that capacity, spent eight years through a complete reinvention. From the creation of a worldwide social media experiment uniting the party goers through a co-created global Nightlife Exchange in 50 countries to leading an entire packaging design overhaul to modernize Smirnoff’s product range, Michelle played an integral part in driving a 150-year-old brand into the future.
Michelle kick started her career in Public Relations in Australia. She wrote a weekly column for Australia’s leading broadsheet, The Sydney Morning Herald, and moved on to London where she was the Global Group Director of the British Airways account at Agency.com.
Throughout her career, Michelle has been recognized as driving the marketing and advertising industry forward. She was one of Holmes Report’s “Top 25 Innovators” in 2015, an Ad Age “Women to Watch” in 2013 and an Ad Week “Brand Genius” in 2011.
Michelle sits on the Board of Directors for WIN (Women In Need) focused on providing shelter and housing to homeless families in the New York area. She resides in New York City with her family.