Head of Media & Digital Accelaration, Heineken Mexico
Karla is Head of Media & Digital Acceleration at Heineken Mexico. Responsible for the Media Strategy, Digital, Social conversation & Data Driven Marketing for the company.
She has more than 15 years of experience in fields of Marketing, Media, Digital, e-commerce. Before joining Heineken she was Sr Media Manager at Unilever Mexico, leading categories such as Foods, Ice cream, Personal Care. She was responsible for the digital transformation in the company.
Before She was responsible for the Marketing Communications area at Sony and Brand Manager at Bacardi.
Karla has a Master Degree of Thunderbird University in Arizona, Global Master Business Administration and a Major in Marketing at ITESM CEM.