Director of Insights and Business Development, Kantar IBOPE Media
Jimena Urquijo is Director of Insights and Business development at Kantar IBOPE Media where she markets syndicated studies in the region. She develops strategies to launch new syndicated research, and new analysis tools based on the concept of a connected platform. She also manages global clients and consulting projects leveraging new technologies, behavioral segmentations and data integration. Prior, she was Director of Corporate Research and Marketing at Cisneros Television Group and worked as a senior media analyst at Paul Kagan Associates. Jimena holds a Master’s degree in International Economics.