Guillermo Roca is a serial entrepreneur and expert in VR/AR. Born and raised in Barcelona, Spain, has been heavily involved in the tech startup community for over 15 years. Based in Miami since 2009, where he founded Deform Studio, a boutique creative studio specializing in animation, content creation and software development. Deform is a leader in the emerging technologies of Augmented Realty and Virtual Reality. From immersive experiences to videogames, crafting solutions that bring the future to the palm of your hand. Working collaboratively with individuals, companies and other artists helping bring their ideas to life.