Daniela began her career in insurance, where she led the Actuarial Liability Department for Latin America at one of the top international insurance companies. After doing a Master’s in Applied Marketing Statistics and a post-graduate degree in Digital Marketing, she launched her own consulting company specialized in research and business development services, holding accounts like Deloitte & Touche Argentina/Mexico/Colombia/Spain, Disco Supermercados, Telecom, Banco Ciudad, among others. After selling her company, she entirely devoted to the media industry first working at LAMAC, then developing the Research & Planning department at AMC (serving Programming, Ad Sales, Affiliates and Marketing). In 2015, she joined FNG, where she created the Fox Business Intelligence department. She is currently in charge of the regional Research department, reviewing audience and consumer insight. Daniela is vastly experienced in developing statistical models and consumer-oriented market research.