Claudia Colaferro is the President of Dentsu Aegis Network for Latin America, a network of agencies of various specialized services to help clients in numerous business solutions from Mexico to Argentina, including Brazil. Claudia leads the strategic direction, finance, operational activities and client services in the region. She brings over twenty-five years of executive leadership experience in FMCG, electronics, B2B and advertising & media industries. Claudia´s previous roles include Vice President of Philips, where she drove the company’s Marketing for electronics, lightening and healthcare; and Marketing Director for Motorola and Coca-Cola where she led local and regional brand marketing strategies and activations.
She started her career as trainee at Unilever where she worked for almost 10 years. Claudia has a B.S. in Business and Marketing and M.Sc. in Consumer Behaviour and Neuromarketing.
Besides, Claudia was the first Brazilian woman to be at the in the Glass jury at the Cannes Lions Festival, and has also been on juries such as Effie, Brazil and Global, FOMLA, among others