Carlos Martinez has worked at GUINNESS WORLD RECORDS™ for more than 10 years, including stints in the New York, London and Tokyo. As Director of Latin America, he currently heads the company’s Latin American operations out of Miami. The team he oversees works with companies of all types and sizes that want to advance their business objectives by harnessing the power of record breaking.
During his tenure as Director of the Records Management Team in different areas of the world, Carlos adjudicated hundreds of individual and commercial record attempts across the globe and contributed to the expansion of the GUINNESS WORLD RECORDS’ brand in new markets.
He comes from a sports background, holding a Master’s Degree in Sports Management and another one in Sports Psychology, having worked for the Valencia CF and other sports organizations before his arrival to GUINNESS WORLD RECORDS.