Andrés Claudio joins Hearts & Science as the Managing Director of Puerto Rico, with extensive industry experience having worked for local and international companies such as Nielsen, Grey and Universal McCann among others, where he has served as President and General Manager in areas related to Media, Creative, Account Services and Research. He was responsible for overseeing the communication or media strategy and planning and implementation for clients such as GSK, Mazda Motors, Heineken Caribbean, W Hotel, Dish Network Puerto Rico, L’Oreal, Maybelline, Garnier, Cadbury Adams, General Motors, American Airlines, PERONI beer and Brown-Forman, as well as MasterCard across Caribbean and LATAM, and HBO across LATAM.
He was directly involved with blue-chip clients such as Bristol-Myers Squibb, Procter & Gamble, Mars, Citibank, Panasonic, Paramount Pictures and local Primera Hora newspaper, among others.
Andrés was in charge for leading the 1st “Generation Y” teenager market study in the local market,
the “M Trend” research about the metrosexual consumption behavior, the “Shopper Boricua Profile”, and “Urban Tribes”, an anthropologic study on local consumer socioeconomic behavior. In addition, he served as former president and current member of the Puerto Rico biggest Food Industry Study, “Consumer Radiography”. He is also Former President of the 2014 Puerto Rico Chamber of Commerce Convention.
Mr. Claudio holds an MA in Advertising Management & Marketing from Michigan State University and overseas studies from The University of London. He had also served as a Professor of Media, Consumer Behavior, Marketing and Advertising at the University of Puerto Rico and currently at the University of the Sacred Heart, Communication Graduate Program.
He was named Primera Hora newspaper’s “Man of the Year” in 2005 and served as President of the Sales and Marketing Executive Association of Puerto Rico [SME] 2004-2005. He led for 5 years the first SME radio talk show and also had a “Sales and Marketing” weekly TV capsule at Telenoticias PM on Telemundo Puerto Rico. He currently hosts a weekly Entrepreneurship Radio segment “Magic entrepreneurs” on Magic 97.3FM.