Amyris Fernandez is the New Marketing Institute Director for Latam. She has 34 years of professional experience. She worked in tradicional and digital media agencies, ecommerce and brick and mortar retail companies. She holds a Ph.D. In Communications by ITU, Denmark, M.S. In Ecommerce by the Rochester Institute of Technology, NY, and currently teaches Digital Media Planning, Mobile Marketing and Digital Metrics at Fundação Getúlio Vargas (most important Business School of Brazil).