Alejandro joined PHD in October of 2013. He oversees the overall management of the PHD brand in the region including day to day operations of the regional hub in Miami. He helps to drive the continued growth of PHD in the region by providing strategic thought leadership, acquiring new business and developing incremental business with current clients, supervising the proper implementation and use of PHD processes and tools across the region and assisting local market offices with specific client issues.
He has a wide background of media agency and client experience in the US domestic market and Mexico. Prior to PHD, Alejandro was the Regional Director of Media for LVMH Inc. based in Miami where he oversaw all media for LVMH in Latin America. Before that, he spent 10 years in New York City with Universal McCann and MediaCom, most recently with Carat US where he oversaw the US Home Depot business. Alejandro started his career with Starcom MediaVest and worked for them in Chicago and Mexico.
Apart from the above, Alejandro’s client experience includes: Financial (US Bank, Western Union); CPG (P&G, JM Smuckers, Goya, ExxonMobile, Coca-Cola, Kellogg’s); Alcoholic Beverages (Diageo, Brown Forman) Automotive (Volkswagen, Audi) and Pharma (GlaxoSmithKline, Boehringer Ingelheim). Alejandro is an avid sports fan and participant as well as an all-conference performer in Track and Field at while at his alma matter, The University of Texas at Austin.