Brand Building executive with 15 years of experience in CPG, split in between strategic planning, innovation, communication development, P&L management, and Corporate roles. Alex is particularly passionate about Marketing Communications, Innovation, Data-driven Marketing and Capability Building.
Venezuelan, Mass Media major by Universidad Católica Andrés Bello (Caracas, Venezuela), holds an Executive MBA by IESA (Venezuela), a Masters´ Degree in Commercial Management and Marketing by ISEAD (Spain), and a Specialist title in International Business by UNIMET (Venezuela). Guest Lecturer on Marketing Communications at Instituto de Estudios Superiores de Administración (IESA – Caracas, Venezuela). Baseball, golf and tennis fan, he lives in Panamá with his wife, Patricia, and his two children: Nicolás and Rocío.