Adriana Grineberg is the Regional Director for Facebook in Latin America. She’s responsible for the pan-regional business and the Miami operation of the company. In June of 2011 Adriana joined Facebook in the Brazil office as one of the first employees in the region. With over 15 years of experience in the media and technology business, Adriana helped educate key consumer goods companies in the region on how to better use innovation to improve their performance.
Previous to Facebook, Adriana spent five years at Google as a Business Director in Brazil.
Based in the US (Miami) since June of 2014, Adriana and her team have been influential in supporting large companies such as Procter & Gamble, Unilever, P&G, Coke, AB-Imbev , Netflix and other global corporations on how to leverage media and technology to reach their key consumers.
She graduated with a degree in Advertising and holds an MBA from the Escola Superior de Propaganda e Marketing.