As people drastically change the way they consume video content, new challenges emerge for television. Beyond continuously improving the viewer experience and quality of content, upgraded metrics and analytics tools are essential, especially now that variables such as engagement are vital for brand’s marketing outcomes and ROI. Discover how partnerships between media and research companies are using top existing technologies from other fields to pave the way to more futuristic metric systems. From the use of “health-related” wristbands to real-life environment data collection, and all the way to “engagement spillover” these new tools will be at the core of marketing planning and optimization. Furthermore, they’re here to prove TV is anything but dead.