Global market leader in strategic marketing solutions
Pointlogic is a Rotterdam-based multinational company operating since 1992 and acquired by the Nielsen Group in March of 2016. The global leader in marketing decision support systems, Pointlogic provides innovative strategic planning and media planning solutions that guarantee better return on investment (ROI) for brands, media/creative agencies and media owners across the globe. Today Pointlogic is present in more than 100 countries and has offices in New York, London, Rotterdam, São Paulo and Singapore.
Products and services include research, analytics, modeling and software for strategic and tactical communication planning and in-flight and post campaign performance measurement.