2014 Awards Winners

Congratulations to our 2014 winners and all shortlisted entrants.

The awards are a platform for celebrating innovation and creativity. Amazing teams deserve to showcase their work and we provide that platform.

Campaign of the Year - Bentley Burial by Leo Burnett
Agency of the Year - OMD Dominican Republic
Agency Network of the Year - OMD

Entering Company

Campaign

Advertiser/ Brand

Regions/
Countries

Other Credits

Best Communications Strategy

Leo Burnett (GOLD Winner)

Bentley Burial

ABTO - Brazilian Association of Organ Transplants

Brazil

.

JWT San Juan (SILVER Winner)

My Bank, My Space

Banco Popular

Puerto Rico

.

Mindshare

#HIJADEMIMADRE

Baileys

Mexico

Pico Adworks

OMD

Don't Miss a Thing

Visa

Pan LatAm (except Mexico and Brazil)

Proximity Colombia, Sancho BBDO, PHD Colombia

Mindshare

Movistar "Chip Dedos"

Movistar

Argentina

DDB, Wunderman

Initiative

Re-Estrená con Skip

SKIP

Argentina

ALTHEIM, 361

Borghi/Lowe

Rexona Do:More

Rexona

Brazil

CUBOCC, New Content, Inpress

Best Content Creation Award

Leo Burnett (GOLD Winner)

New bottle launching campaign

Bavaria SABMiller/Marca País

Colombia, Pan LatAm

PR Babel

CUBOCC (SILVER Winner)

Hellmann's WhatsCook

Unilever - Hellmann's

Brazil

The Kumite, DoubleLeft

Initiative (BRONZE Winner)

Franklin

Masterdog

Chile

Sandbox Chile, Prolam, Y&R Chile

OMD

Better than Cash

Visa

Mexico

.

Starcom MediaVest Group

El Pecado de Camila

ACE

Mexico

Leo Burnett Mexico

Havas Media Group

En Esencia

Carolina Herrera/CH Sublime

Argentina, Brazil, Colombia, Chile, Mexico, Peru, Central America

Discovery Communications, Havas Sports & Entertainment

Fox Latin American Channels

Parques São Paulo

EcoPistas

Brazil

Dogs Can Flay

Best Contribution to a Campaign by a Media Owner

Discovery Communications (GOLD Winner)

Visa Check In on TLC

Visa

Colombia, Venezuela, Costa Rica, Panama, Guatemala, Peru, Argentina, Brazil, Puerto Rico, Miami

OMD

A+E Networks Latin America (SILVER Winner)

Kilómetros De Historias

Goodyear

Pan LatAm

ALMA
, PHD Media Latin America
, Newlink Communications

Discovery Communications (BRONZE Winner)

Discovery Kids - Little People Characters

Fisher Price: Little People

Pan LatAm (except Brazil)

.

Azteca

A Good Sport's beginning - "Cabalgata Deportiva Gillette"

Gillette

Mexico

.

Azteca

FIFA™ World Cup Trophy Tour by Coca-Cola. Together we make the Cup of all the World

Coca-Cola

Mexico, Guatemala

.

Viacom International Company

Mattel and Nickelodeon's Digital Partnership

Nickelodeon

Pan LatAm

.

Taterka Comunicações S.A.

McDonald's - FIFA World Cup ™ - Wrapping Restaurants

Arcos Dourados

Brazil

.

Best Engagement Strategy

Media Connection BPN Peru (GOLD Winner)

Searching for Hearts/Ponle Corazón

Peruvian Cancer Foundation

Peru

FCB Mayo

CUBOCC (SILVER Winner)

Hellmann's WhatsCook

Unilever - Hellmann's

Brazil

The Kumite, DoubleLeft

Dasigno S.A.S (BRONZE Winner)

Zona Pony

SAB Miller/Bavaria - Pony Malta

Colombia

Lowe SSP3
, Arena Media

Mindshare

#HIJADEMIMADRE

Baileys

Mexico

Pico Adworks

OMD

#HowIeatmyMcMeal

Arcos Dorados

Argentina, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Peru, Puerto Rico, Uruguay, Venezuela

OMD, Tribal WorldWide Buenos Aires

Initiative

Dove Patches

Dove Masterbrand

Mexico

.

Arena Media

FRIEND'S DAY 3

Poker

Colombia

DDB°, Ariadna

Havas Media Group

L'Oreal/Color Show

L'Oreal Argentina

Argentina

UV

Mondelēz International

Trident Tweet Music

Trident

Brazil

Twitter, D3, Skank

Mindshare

Viaja Happy

ABCDIN

Chile

Kinderlab

Best Entertainment Platform

Havas Media Group (SILVER Winner)

Peugeot/Perfect Day

Peugeot 308

Argentina

Havas Sport & Entertainment, Havas Worldwide, Arena Media

Leo Burnett (BRONZE Winner)

Samsung Soccer Mode

Samsung TV

Brazil

.

Azteca

FIFA™ World Cup Trophy Tour by Coca-Cola. Together we make the Cup of all the World

Coca-Cola

Mexico, Guatemala

.

Initiative

Magnum 25 Anniversary

Magnum

Mexico

IA Interactive

Mondelēz International

Trident Tweet Music

Trident

Brazil

Twitter, D3, Skank

SapientNitro

Untie the Knots

Buscopan

Global

.

Dasigno S.A.S

Zona Pony

Pony Malta

Colombia

Lowe SSP3,
Arena Media

Best Event/Experiential Campaign

Isobar Brasil (GOLD Winner)

Fiat Live Store

Fiat

Brazil

The Marketing Store

OMD (SILVER Winner)

Reminder Mirror

ARS Humano

Dominican Republic

OMD

Havas Media Group (BRONZE Winner)

"Te quiero México, Te quiero Limpio Cloralex" (I love you Mexico, I want you clean, Cloralex)

Cloralex

Mexico

GRUPO 5

PHD

Duty Free Shop

Oriental Bank

Puerto Rico

DDB Latina Puerto Rico

Arena Media

Oktoberfest Club Colombia

Club Colombia

Colombia

Leo Burnett Colombia

Starcom MediaVest Group

POWERDRONES

Powerade

Mexico

.

Best Social Media Campaign

Loducca Publicidade LTDA (GOLD Winner)

#weareallmonkeys

Neymar Jr.

Brazil

.

PHD (SILVER Winner)

Twitter to Zero

Nike

Argentina

BBDO Argentina

Leo Burnett (BRONZE Winner)

Bentley Burial

ABTO - Brazilian Association of Organ Transplants

Brazil

.

CUBOCC

Hellmann's WhatsCook

Unilever - Hellmann's

Brazil

The Kumite, DoubleLeft

Mindshare

Movistar "Chip Dedos"

Movistar

Argentina

DDB, Wunderman

Leo Burnett

New bottle launching campaign

Bavaria SABMiller/Marca País

Colombia, Pan LatAm

PR Babel

Havas Media Group

Ricardito/En busca del Ricardito Dorado

Ricardito

Argentina

Havas Media

Havas Media Group

Warsteiner

Warsteiner Argentina

Argentina

.

Best Targeted Campaign

OMD (GOLD Winner)

Receipt

Popular Bank

Dominican Republic

OMD

OMD (SILVER Winner)

Reminder Mirror

ARS Humano

Dominican Republic

OMD

UM (BRONZE Winner)

The Day the Earth spoke

Aguas de Choloma

Honduras

.

Initiative

Dove Dana

Dove Masterbrand

Mexico

.

Starcom MediaVest Group

ERROR 404

Fanta

Mexico

.

Z+ Comunicação Ltda.

Hyundai Test Drive Campaign

Hyundai Motors Brazil

Brazil

Innocean Worldwide Brasil

FCB Brasil

NIVEA Sun Kids - Protection for Children

NIVEA

Brazil

.

Starcom MediaVest Group

POWERDRONES

Powerade

Mexico

.

Best Use of Content

PHD (GOLD Winner)

They Call It As They See It

Acuvue

Puerto Rico

DDB Latina Puerto Rico, Buena Vibra Group

Starcom MediaVest Group (SILVER Winner)

Ideas for the planet

Ciel

Mexico

Discovery

Leo Burnett (BRONZE Winner)

New bottle launching campaign

Bavaria SABMiller/Marca País

Colombia, Pan LatAm

PR Babel

OMD

Real Characters

Casa Caleb/Real Characters

Guatemala

BBDO Guatemala, Proximity Guatemala

MediaCom

VW Sonemfest; making a continent jump

Volkswagen

Colombia, Peru, Chile, Ecuador, Costa Rica, Uruguay, Paraguay, Guatemala, Panama

Kepel & Mata Miami, Havas Miami, 1340 Entertainment

Dasigno S.A.S

Zona Pony

SAB Miller/Bavaria - Pony Malta

Colombia

Lowe SSP3, Arena Media

Best Use of Digital

FCB Brasil (GOLD Winner)

NIVEA Sun Kids - Protection App

NIVEA

Brazil

.

Isobar Brasil (SILVER Winner)

Fiat Live Store

Fiat

Brazil

The Marketing Store

OMD (BRONZE Winner)

FREE COFFEE

McDonald's

Costa Rica

.

Starcom MediaVest Group

Bubbaloo Bubble Tournament

Bubbaloo

Mexico

Circus Marketing, JWT

PHD

Twitter to Zero

Nike

Argentina

BBDO Argentina

The Creative Use of Media Award

UM (GOLD Winner)

A volunteer hose

Panama Fire Department

Panama

McCann

FCB Brasil (SILVER Winner)

NIVEA Sun Kids - Protection Ad

NIVEA

Brazil

.

OMD (BRONZE Winner)

Reminder Mirror

ARS Humano

Dominican Republic

OMD

CUBOCC

Hellmann's WhatsCook

Unilever - Hellmann's

Brazil

The Kumite, DoubleLeft

JWT San Juan

My Bank, My Space

Banco Popular

Puerto Rico

.

OMD

Real Characters

Casa Caleb/Real Characters

Guatemala

BBDO Guatemala
, Proximity Guatemala

The Effectiveness Award

UM (GOLD Winner)

Data Loading Effect

DIGICEL

Panama

.

Initiative (SILVER Winner)

Transforming Lives

Pond's

El Salvador

ID INTERACTIVE, CANAL 33 Programa Renuevate con Lorena

OMD (BRONZE Winner)

To Brazil with John & Visa

Visa

Mexico

BBDO, Proximity

Mindshare

#HIJADEMIMADRE

Baileys

Mexico

Pico Adworks

Ariadna

LAN's photographer

LAN Colombia

Colombia

.

The Pan-Latin America Award

OMD (GOLD Winner)

Visa Points

Visa

Pan LatAm

.

Starcom MediaVest Group (SILVER Winner)

Bauker, herramientas para hombres perfectos

Bauker

Chile, Colombia, Peru

Prolam

Fox Latin American Channels (BRONZE Winner)

Santander Fútbol Pasión

Banco Santander

Argentina, Brazil, Chile, Mexico, Uruguay, USA

.

OMD

Check In

Visa

Pan LatAm

Proximity Colombia, Despegar, Discovery

RT Spanish

RT Spanish Facebook

RT Spanish

Pan LatAm & Europe

.

The Public Service Award

OMD (GOLD Winner)

18TH ZONE EMBASSY

FritoLay/Tortrix

Guatemala

BBDO Guatemala, Proximity Guatemala

Initiative (SILVER Winner)

Human Domestic Slaves

Global Infancia

Paraguay

Lupe

Leo Burnett (BRONZE Winner)

Bentley Burial

ABTO - Brazilian Association of Organ Transplants

Brazil

.

CAPITAL MX

Glorias del Deporte; Fútbol Escuela de Vida

SEGOB- Programa Glorias del Deporte

Mexico

Drama Films S.A. de C.V.

FCB Brasil

NIVEA Sun Kids - Protection for Children

NIVEA

Brazil

.

Record - Breaking Brand (in partnership with Guiness World Records)

Company

Record Details

Country

.

.

Sonidos de la Tierra (WINNER)

Largest Harp Ensemble

Paraguay

.

.

Hellmann's Chile

Longest Line of Hot Dogs

Chile

.

.

Grupo Herdez

Largest Digital Photo Exhibition

Mexico

.

.

Cerveza Modelo

Tallest Flower Arrangement / Structure

Mexico

.

.

CIMA Kids

Most Plastic Bottles Recycled (one week)

Ecuador

.

.

Grupo RBS - Peneirinha Gillette

Largest Football Trials

Brazil

.

.

REd Bull Colombia

Longest Downhill Bicycle Stair Race

Colombia

.

.

Pilsen Trujillo

Largest Marinera Dance (multiple venues)

Peru

.

.

IMSS

Largest Linked Race - most pairs (single venue)

Mexico

.

.

Whirlpool & Ariel

Largest Mobile Launderette / Laundromat

Mexico

.

.

Serviço Nacional de Aprendizagem Comercial (SENAC) - RS

Largest Rabbit Made of Chocolate

Brazil

.

.

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Premios

Congratulations to our 2014 winners and all shortlisted entrants.

The awards are a platform for celebrating innovation and creativity. Amazing teams deserve to showcase their work and we provide that platform.

Campaign of the Year - Bentley Burial by Leo Burnett
Agency of the Year - OMD Dominican Republic
Agency Network of the Year - OMD

Entering Company

Campaign

Advertiser/ Brand

Regions/
Countries

Other Credits

Best Communications Strategy

Leo Burnett (GOLD Winner)

Bentley Burial

ABTO - Brazilian Association of Organ Transplants

Brazil

.

JWT San Juan (SILVER Winner)

My Bank, My Space

Banco Popular

Puerto Rico

.

Mindshare

#HIJADEMIMADRE

Baileys

Mexico

Pico Adworks

OMD

Don't Miss a Thing

Visa

Pan LatAm (except Mexico and Brazil)

Proximity Colombia, Sancho BBDO, PHD Colombia

Mindshare

Movistar "Chip Dedos"

Movistar

Argentina

DDB, Wunderman

Initiative

Re-Estrená con Skip

SKIP

Argentina

ALTHEIM, 361

Borghi/Lowe

Rexona Do:More

Rexona

Brazil

CUBOCC, New Content, Inpress

Best Content Creation Award

Leo Burnett (GOLD Winner)

New bottle launching campaign

Bavaria SABMiller/Marca País

Colombia, Pan LatAm

PR Babel

CUBOCC (SILVER Winner)

Hellmann's WhatsCook

Unilever - Hellmann's

Brazil

The Kumite, DoubleLeft

Initiative (BRONZE Winner)

Franklin

Masterdog

Chile

Sandbox Chile, Prolam, Y&R Chile

OMD

Better than Cash

Visa

Mexico

.

Starcom MediaVest Group

El Pecado de Camila

ACE

Mexico

Leo Burnett Mexico

Havas Media Group

En Esencia

Carolina Herrera/CH Sublime

Argentina, Brazil, Colombia, Chile, Mexico, Peru, Central America

Discovery Communications, Havas Sports & Entertainment

Fox Latin American Channels

Parques São Paulo

EcoPistas

Brazil

Dogs Can Flay

Best Contribution to a Campaign by a Media Owner

Discovery Communications (GOLD Winner)

Visa Check In on TLC

Visa

Colombia, Venezuela, Costa Rica, Panama, Guatemala, Peru, Argentina, Brazil, Puerto Rico, Miami

OMD

A+E Networks Latin America (SILVER Winner)

Kilómetros De Historias

Goodyear

Pan LatAm

ALMA
, PHD Media Latin America
, Newlink Communications

Discovery Communications (BRONZE Winner)

Discovery Kids - Little People Characters

Fisher Price: Little People

Pan LatAm (except Brazil)

.

Azteca

A Good Sport's beginning - "Cabalgata Deportiva Gillette"

Gillette

Mexico

.

Azteca

FIFA™ World Cup Trophy Tour by Coca-Cola. Together we make the Cup of all the World

Coca-Cola

Mexico, Guatemala

.

Viacom International Company

Mattel and Nickelodeon's Digital Partnership

Nickelodeon

Pan LatAm

.

Taterka Comunicações S.A.

McDonald's - FIFA World Cup ™ - Wrapping Restaurants

Arcos Dourados

Brazil

.

Best Engagement Strategy

Media Connection BPN Peru (GOLD Winner)

Searching for Hearts/Ponle Corazón

Peruvian Cancer Foundation

Peru

FCB Mayo

CUBOCC (SILVER Winner)

Hellmann's WhatsCook

Unilever - Hellmann's

Brazil

The Kumite, DoubleLeft

Dasigno S.A.S (BRONZE Winner)

Zona Pony

SAB Miller/Bavaria - Pony Malta

Colombia

Lowe SSP3
, Arena Media

Mindshare

#HIJADEMIMADRE

Baileys

Mexico

Pico Adworks

OMD

#HowIeatmyMcMeal

Arcos Dorados

Argentina, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Peru, Puerto Rico, Uruguay, Venezuela

OMD, Tribal WorldWide Buenos Aires

Initiative

Dove Patches

Dove Masterbrand

Mexico

.

Arena Media

FRIEND'S DAY 3

Poker

Colombia

DDB°, Ariadna

Havas Media Group

L'Oreal/Color Show

L'Oreal Argentina

Argentina

UV

Mondelēz International

Trident Tweet Music

Trident

Brazil

Twitter, D3, Skank

Mindshare

Viaja Happy

ABCDIN

Chile

Kinderlab

Best Entertainment Platform

Havas Media Group (SILVER Winner)

Peugeot/Perfect Day

Peugeot 308

Argentina

Havas Sport & Entertainment, Havas Worldwide, Arena Media

Leo Burnett (BRONZE Winner)

Samsung Soccer Mode

Samsung TV

Brazil

.

Azteca

FIFA™ World Cup Trophy Tour by Coca-Cola. Together we make the Cup of all the World

Coca-Cola

Mexico, Guatemala

.

Initiative

Magnum 25 Anniversary

Magnum

Mexico

IA Interactive

Mondelēz International

Trident Tweet Music

Trident

Brazil

Twitter, D3, Skank

SapientNitro

Untie the Knots

Buscopan

Global

.

Dasigno S.A.S

Zona Pony

Pony Malta

Colombia

Lowe SSP3,
Arena Media

Best Event/Experiential Campaign

Isobar Brasil (GOLD Winner)

Fiat Live Store

Fiat

Brazil

The Marketing Store

OMD (SILVER Winner)

Reminder Mirror

ARS Humano

Dominican Republic

OMD

Havas Media Group (BRONZE Winner)

"Te quiero México, Te quiero Limpio Cloralex" (I love you Mexico, I want you clean, Cloralex)

Cloralex

Mexico

GRUPO 5

PHD

Duty Free Shop

Oriental Bank

Puerto Rico

DDB Latina Puerto Rico

Arena Media

Oktoberfest Club Colombia

Club Colombia

Colombia

Leo Burnett Colombia

Starcom MediaVest Group

POWERDRONES

Powerade

Mexico

.

Best Social Media Campaign

Loducca Publicidade LTDA (GOLD Winner)

#weareallmonkeys

Neymar Jr.

Brazil

.

PHD (SILVER Winner)

Twitter to Zero

Nike

Argentina

BBDO Argentina

Leo Burnett (BRONZE Winner)

Bentley Burial

ABTO - Brazilian Association of Organ Transplants

Brazil

.

CUBOCC

Hellmann's WhatsCook

Unilever - Hellmann's

Brazil

The Kumite, DoubleLeft

Mindshare

Movistar "Chip Dedos"

Movistar

Argentina

DDB, Wunderman

Leo Burnett

New bottle launching campaign

Bavaria SABMiller/Marca País

Colombia, Pan LatAm

PR Babel

Havas Media Group

Ricardito/En busca del Ricardito Dorado

Ricardito

Argentina

Havas Media

Havas Media Group

Warsteiner

Warsteiner Argentina

Argentina

.

Best Targeted Campaign

OMD (GOLD Winner)

Receipt

Popular Bank

Dominican Republic

OMD

OMD (SILVER Winner)

Reminder Mirror

ARS Humano

Dominican Republic

OMD

UM (BRONZE Winner)

The Day the Earth spoke

Aguas de Choloma

Honduras

.

Initiative

Dove Dana

Dove Masterbrand

Mexico

.

Starcom MediaVest Group

ERROR 404

Fanta

Mexico

.

Z+ Comunicação Ltda.

Hyundai Test Drive Campaign

Hyundai Motors Brazil

Brazil

Innocean Worldwide Brasil

FCB Brasil

NIVEA Sun Kids - Protection for Children

NIVEA

Brazil

.

Starcom MediaVest Group

POWERDRONES

Powerade

Mexico

.

Best Use of Content

PHD (GOLD Winner)

They Call It As They See It

Acuvue

Puerto Rico

DDB Latina Puerto Rico, Buena Vibra Group

Starcom MediaVest Group (SILVER Winner)

Ideas for the planet

Ciel

Mexico

Discovery

Leo Burnett (BRONZE Winner)

New bottle launching campaign

Bavaria SABMiller/Marca País

Colombia, Pan LatAm

PR Babel

OMD

Real Characters

Casa Caleb/Real Characters

Guatemala

BBDO Guatemala, Proximity Guatemala

MediaCom

VW Sonemfest; making a continent jump

Volkswagen

Colombia, Peru, Chile, Ecuador, Costa Rica, Uruguay, Paraguay, Guatemala, Panama

Kepel & Mata Miami, Havas Miami, 1340 Entertainment

Dasigno S.A.S

Zona Pony

SAB Miller/Bavaria - Pony Malta

Colombia

Lowe SSP3, Arena Media

Best Use of Digital

FCB Brasil (GOLD Winner)

NIVEA Sun Kids - Protection App

NIVEA

Brazil

.

Isobar Brasil (SILVER Winner)

Fiat Live Store

Fiat

Brazil

The Marketing Store

OMD (BRONZE Winner)

FREE COFFEE

McDonald's

Costa Rica

.

Starcom MediaVest Group

Bubbaloo Bubble Tournament

Bubbaloo

Mexico

Circus Marketing, JWT

PHD

Twitter to Zero

Nike

Argentina

BBDO Argentina

The Creative Use of Media Award

UM (GOLD Winner)

A volunteer hose

Panama Fire Department

Panama

McCann

FCB Brasil (SILVER Winner)

NIVEA Sun Kids - Protection Ad

NIVEA

Brazil

.

OMD (BRONZE Winner)

Reminder Mirror

ARS Humano

Dominican Republic

OMD

CUBOCC

Hellmann's WhatsCook

Unilever - Hellmann's

Brazil

The Kumite, DoubleLeft

JWT San Juan

My Bank, My Space

Banco Popular

Puerto Rico

.

OMD

Real Characters

Casa Caleb/Real Characters

Guatemala

BBDO Guatemala
, Proximity Guatemala

The Effectiveness Award

UM (GOLD Winner)

Data Loading Effect

DIGICEL

Panama

.

Initiative (SILVER Winner)

Transforming Lives

Pond's

El Salvador

ID INTERACTIVE, CANAL 33 Programa Renuevate con Lorena

OMD (BRONZE Winner)

To Brazil with John & Visa

Visa

Mexico

BBDO, Proximity

Mindshare

#HIJADEMIMADRE

Baileys

Mexico

Pico Adworks

Ariadna

LAN's photographer

LAN Colombia

Colombia

.

The Pan-Latin America Award

OMD (GOLD Winner)

Visa Points

Visa

Pan LatAm

.

Starcom MediaVest Group (SILVER Winner)

Bauker, herramientas para hombres perfectos

Bauker

Chile, Colombia, Peru

Prolam

Fox Latin American Channels (BRONZE Winner)

Santander Fútbol Pasión

Banco Santander

Argentina, Brazil, Chile, Mexico, Uruguay, USA

.

OMD

Check In

Visa

Pan LatAm

Proximity Colombia, Despegar, Discovery

RT Spanish

RT Spanish Facebook

RT Spanish

Pan LatAm & Europe

.

The Public Service Award

OMD (GOLD Winner)

18TH ZONE EMBASSY

FritoLay/Tortrix

Guatemala

BBDO Guatemala, Proximity Guatemala

Initiative (SILVER Winner)

Human Domestic Slaves

Global Infancia

Paraguay

Lupe

Leo Burnett (BRONZE Winner)

Bentley Burial

ABTO - Brazilian Association of Organ Transplants

Brazil

.

CAPITAL MX

Glorias del Deporte; Fútbol Escuela de Vida

SEGOB- Programa Glorias del Deporte

Mexico

Drama Films S.A. de C.V.

FCB Brasil

NIVEA Sun Kids - Protection for Children

NIVEA

Brazil

.

Record - Breaking Brand (in partnership with Guiness World Records)

Company

Record Details

Country

.

.

Sonidos de la Tierra (WINNER)

Largest Harp Ensemble

Paraguay

.

.

Hellmann's Chile

Longest Line of Hot Dogs

Chile

.

.

Grupo Herdez

Largest Digital Photo Exhibition

Mexico

.

.

Cerveza Modelo

Tallest Flower Arrangement / Structure

Mexico

.

.

CIMA Kids

Most Plastic Bottles Recycled (one week)

Ecuador

.

.

Grupo RBS - Peneirinha Gillette

Largest Football Trials

Brazil

.

.

REd Bull Colombia

Longest Downhill Bicycle Stair Race

Colombia

.

.

Pilsen Trujillo

Largest Marinera Dance (multiple venues)

Peru

.

.

IMSS

Largest Linked Race - most pairs (single venue)

Mexico

.

.

Whirlpool & Ariel

Largest Mobile Launderette / Laundromat

Mexico

.

.

Serviço Nacional de Aprendizagem Comercial (SENAC) - RS

Largest Rabbit Made of Chocolate

Brazil

.

.

top.jpg
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Finalistas da Premiação de 2014

Congratulations to our 2014 winners and all shortlisted entrants.

The awards are a platform for celebrating innovation and creativity. Amazing teams deserve to showcase their work and we provide that platform.

Campaign of the Year - Bentley Burial by Leo Burnett
Agency of the Year - OMD Dominican Republic
Agency Network of the Year - OMD

Entering Company

Campaign

Advertiser/ Brand

Regions/
Countries

Other Credits

Best Communications Strategy

Leo Burnett (GOLD Winner)

Bentley Burial

ABTO - Brazilian Association of Organ Transplants

Brazil

.

JWT San Juan (SILVER Winner)

My Bank, My Space

Banco Popular

Puerto Rico

.

Mindshare

#HIJADEMIMADRE

Baileys

Mexico

Pico Adworks

OMD

Don't Miss a Thing

Visa

Pan LatAm (except Mexico and Brazil)

Proximity Colombia, Sancho BBDO, PHD Colombia

Mindshare

Movistar "Chip Dedos"

Movistar

Argentina

DDB, Wunderman

Initiative

Re-Estrená con Skip

SKIP

Argentina

ALTHEIM, 361

Borghi/Lowe

Rexona Do:More

Rexona

Brazil

CUBOCC, New Content, Inpress

Best Content Creation Award

Leo Burnett (GOLD Winner)

New bottle launching campaign

Bavaria SABMiller/Marca País

Colombia, Pan LatAm

PR Babel

CUBOCC (SILVER Winner)

Hellmann's WhatsCook

Unilever - Hellmann's

Brazil

The Kumite, DoubleLeft

Initiative (BRONZE Winner)

Franklin

Masterdog

Chile

Sandbox Chile, Prolam, Y&R Chile

OMD

Better than Cash

Visa

Mexico

.

Starcom MediaVest Group

El Pecado de Camila

ACE

Mexico

Leo Burnett Mexico

Havas Media Group

En Esencia

Carolina Herrera/CH Sublime

Argentina, Brazil, Colombia, Chile, Mexico, Peru, Central America

Discovery Communications, Havas Sports & Entertainment

Fox Latin American Channels

Parques São Paulo

EcoPistas

Brazil

Dogs Can Flay

Best Contribution to a Campaign by a Media Owner

Discovery Communications (GOLD Winner)

Visa Check In on TLC

Visa

Colombia, Venezuela, Costa Rica, Panama, Guatemala, Peru, Argentina, Brazil, Puerto Rico, Miami

OMD

A+E Networks Latin America (SILVER Winner)

Kilómetros De Historias

Goodyear

Pan LatAm

ALMA
, PHD Media Latin America
, Newlink Communications

Discovery Communications (BRONZE Winner)

Discovery Kids - Little People Characters

Fisher Price: Little People

Pan LatAm (except Brazil)

.

Azteca

A Good Sport's beginning - "Cabalgata Deportiva Gillette"

Gillette

Mexico

.

Azteca

FIFA™ World Cup Trophy Tour by Coca-Cola. Together we make the Cup of all the World

Coca-Cola

Mexico, Guatemala

.

Viacom International Company

Mattel and Nickelodeon's Digital Partnership

Nickelodeon

Pan LatAm

.

Taterka Comunicações S.A.

McDonald's - FIFA World Cup ™ - Wrapping Restaurants

Arcos Dourados

Brazil

.

Best Engagement Strategy

Media Connection BPN Peru (GOLD Winner)

Searching for Hearts/Ponle Corazón

Peruvian Cancer Foundation

Peru

FCB Mayo

CUBOCC (SILVER Winner)

Hellmann's WhatsCook

Unilever - Hellmann's

Brazil

The Kumite, DoubleLeft

Dasigno S.A.S (BRONZE Winner)

Zona Pony

SAB Miller/Bavaria - Pony Malta

Colombia

Lowe SSP3
, Arena Media

Mindshare

#HIJADEMIMADRE

Baileys

Mexico

Pico Adworks

OMD

#HowIeatmyMcMeal

Arcos Dorados

Argentina, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Peru, Puerto Rico, Uruguay, Venezuela

OMD, Tribal WorldWide Buenos Aires

Initiative

Dove Patches

Dove Masterbrand

Mexico

.

Arena Media

FRIEND'S DAY 3

Poker

Colombia

DDB°, Ariadna

Havas Media Group

L'Oreal/Color Show

L'Oreal Argentina

Argentina

UV

Mondelēz International

Trident Tweet Music

Trident

Brazil

Twitter, D3, Skank

Mindshare

Viaja Happy

ABCDIN

Chile

Kinderlab

Best Entertainment Platform

Havas Media Group (SILVER Winner)

Peugeot/Perfect Day

Peugeot 308

Argentina

Havas Sport & Entertainment, Havas Worldwide, Arena Media

Leo Burnett (BRONZE Winner)

Samsung Soccer Mode

Samsung TV

Brazil

.

Azteca

FIFA™ World Cup Trophy Tour by Coca-Cola. Together we make the Cup of all the World

Coca-Cola

Mexico, Guatemala

.

Initiative

Magnum 25 Anniversary

Magnum

Mexico

IA Interactive

Mondelēz International

Trident Tweet Music

Trident

Brazil

Twitter, D3, Skank

SapientNitro

Untie the Knots

Buscopan

Global

.

Dasigno S.A.S

Zona Pony

Pony Malta

Colombia

Lowe SSP3,
Arena Media

Best Event/Experiential Campaign

Isobar Brasil (GOLD Winner)

Fiat Live Store

Fiat

Brazil

The Marketing Store

OMD (SILVER Winner)

Reminder Mirror

ARS Humano

Dominican Republic

OMD

Havas Media Group (BRONZE Winner)

"Te quiero México, Te quiero Limpio Cloralex" (I love you Mexico, I want you clean, Cloralex)

Cloralex

Mexico

GRUPO 5

PHD

Duty Free Shop

Oriental Bank

Puerto Rico

DDB Latina Puerto Rico

Arena Media

Oktoberfest Club Colombia

Club Colombia

Colombia

Leo Burnett Colombia

Starcom MediaVest Group

POWERDRONES

Powerade

Mexico

.

Best Social Media Campaign

Loducca Publicidade LTDA (GOLD Winner)

#weareallmonkeys

Neymar Jr.

Brazil

.

PHD (SILVER Winner)

Twitter to Zero

Nike

Argentina

BBDO Argentina

Leo Burnett (BRONZE Winner)

Bentley Burial

ABTO - Brazilian Association of Organ Transplants

Brazil

.

CUBOCC

Hellmann's WhatsCook

Unilever - Hellmann's

Brazil

The Kumite, DoubleLeft

Mindshare

Movistar "Chip Dedos"

Movistar

Argentina

DDB, Wunderman

Leo Burnett

New bottle launching campaign

Bavaria SABMiller/Marca País

Colombia, Pan LatAm

PR Babel

Havas Media Group

Ricardito/En busca del Ricardito Dorado

Ricardito

Argentina

Havas Media

Havas Media Group

Warsteiner

Warsteiner Argentina

Argentina

.

Best Targeted Campaign

OMD (GOLD Winner)

Receipt

Popular Bank

Dominican Republic

OMD

OMD (SILVER Winner)

Reminder Mirror

ARS Humano

Dominican Republic

OMD

UM (BRONZE Winner)

The Day the Earth spoke

Aguas de Choloma

Honduras

.

Initiative

Dove Dana

Dove Masterbrand

Mexico

.

Starcom MediaVest Group

ERROR 404

Fanta

Mexico

.

Z+ Comunicação Ltda.

Hyundai Test Drive Campaign

Hyundai Motors Brazil

Brazil

Innocean Worldwide Brasil

FCB Brasil

NIVEA Sun Kids - Protection for Children

NIVEA

Brazil

.

Starcom MediaVest Group

POWERDRONES

Powerade

Mexico

.

Best Use of Content

PHD (GOLD Winner)

They Call It As They See It

Acuvue

Puerto Rico

DDB Latina Puerto Rico, Buena Vibra Group

Starcom MediaVest Group (SILVER Winner)

Ideas for the planet

Ciel

Mexico

Discovery

Leo Burnett (BRONZE Winner)

New bottle launching campaign

Bavaria SABMiller/Marca País

Colombia, Pan LatAm

PR Babel

OMD

Real Characters

Casa Caleb/Real Characters

Guatemala

BBDO Guatemala, Proximity Guatemala

MediaCom

VW Sonemfest; making a continent jump

Volkswagen

Colombia, Peru, Chile, Ecuador, Costa Rica, Uruguay, Paraguay, Guatemala, Panama

Kepel & Mata Miami, Havas Miami, 1340 Entertainment

Dasigno S.A.S

Zona Pony

SAB Miller/Bavaria - Pony Malta

Colombia

Lowe SSP3, Arena Media

Best Use of Digital

FCB Brasil (GOLD Winner)

NIVEA Sun Kids - Protection App

NIVEA

Brazil

.

Isobar Brasil (SILVER Winner)

Fiat Live Store

Fiat

Brazil

The Marketing Store

OMD (BRONZE Winner)

FREE COFFEE

McDonald's

Costa Rica

.

Starcom MediaVest Group

Bubbaloo Bubble Tournament

Bubbaloo

Mexico

Circus Marketing, JWT

PHD

Twitter to Zero

Nike

Argentina

BBDO Argentina

The Creative Use of Media Award

UM (GOLD Winner)

A volunteer hose

Panama Fire Department

Panama

McCann

FCB Brasil (SILVER Winner)

NIVEA Sun Kids - Protection Ad

NIVEA

Brazil

.

OMD (BRONZE Winner)

Reminder Mirror

ARS Humano

Dominican Republic

OMD

CUBOCC

Hellmann's WhatsCook

Unilever - Hellmann's

Brazil

The Kumite, DoubleLeft

JWT San Juan

My Bank, My Space

Banco Popular

Puerto Rico

.

OMD

Real Characters

Casa Caleb/Real Characters

Guatemala

BBDO Guatemala
, Proximity Guatemala

The Effectiveness Award

UM (GOLD Winner)

Data Loading Effect

DIGICEL

Panama

.

Initiative (SILVER Winner)

Transforming Lives

Pond's

El Salvador

ID INTERACTIVE, CANAL 33 Programa Renuevate con Lorena

OMD (BRONZE Winner)

To Brazil with John & Visa

Visa

Mexico

BBDO, Proximity

Mindshare

#HIJADEMIMADRE

Baileys

Mexico

Pico Adworks

Ariadna

LAN's photographer

LAN Colombia

Colombia

.

The Pan-Latin America Award

OMD (GOLD Winner)

Visa Points

Visa

Pan LatAm

.

Starcom MediaVest Group (SILVER Winner)

Bauker, herramientas para hombres perfectos

Bauker

Chile, Colombia, Peru

Prolam

Fox Latin American Channels (BRONZE Winner)

Santander Fútbol Pasión

Banco Santander

Argentina, Brazil, Chile, Mexico, Uruguay, USA

.

OMD

Check In

Visa

Pan LatAm

Proximity Colombia, Despegar, Discovery

RT Spanish

RT Spanish Facebook

RT Spanish

Pan LatAm & Europe

.

The Public Service Award

OMD (GOLD Winner)

18TH ZONE EMBASSY

FritoLay/Tortrix

Guatemala

BBDO Guatemala, Proximity Guatemala

Initiative (SILVER Winner)

Human Domestic Slaves

Global Infancia

Paraguay

Lupe

Leo Burnett (BRONZE Winner)

Bentley Burial

ABTO - Brazilian Association of Organ Transplants

Brazil

.

CAPITAL MX

Glorias del Deporte; Fútbol Escuela de Vida

SEGOB- Programa Glorias del Deporte

Mexico

Drama Films S.A. de C.V.

FCB Brasil

NIVEA Sun Kids - Protection for Children

NIVEA

Brazil

.

Record - Breaking Brand (in partnership with Guiness World Records)

Company

Record Details

Country

.

.

Sonidos de la Tierra (WINNER)

Largest Harp Ensemble

Paraguay

.

.

Hellmann's Chile

Longest Line of Hot Dogs

Chile

.

.

Grupo Herdez

Largest Digital Photo Exhibition

Mexico

.

.

Cerveza Modelo

Tallest Flower Arrangement / Structure

Mexico

.

.

CIMA Kids

Most Plastic Bottles Recycled (one week)

Ecuador

.

.

Grupo RBS - Peneirinha Gillette

Largest Football Trials

Brazil

.

.

REd Bull Colombia

Longest Downhill Bicycle Stair Race

Colombia

.

.

Pilsen Trujillo

Largest Marinera Dance (multiple venues)

Peru

.

.

IMSS

Largest Linked Race - most pairs (single venue)

Mexico

.

.

Whirlpool & Ariel

Largest Mobile Launderette / Laundromat

Mexico

.

.

Serviço Nacional de Aprendizagem Comercial (SENAC) - RS

Largest Rabbit Made of Chocolate

Brazil

.

.

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