The times of simply stocking shelves with your products and letting people know it’s there are long gone. We, as marketers, have had to think like our consumers and engage with them in much more creative ways. But now, if brands are to thrive, they can no longer sit on the sidelines of social issues – brands need to have a social conscience in order to truly connect with their customers.Recent research has shown that 70% of millennials say they are willing to spend more with brands that support causes or align with their own values. And millennials, as of this year, are spending more than any other generation. So, how do you make the step to have an authentic, heart-felt social message that is true to your brand and resonates with your audience? Join Adriana Grineberg, Facebook’s Regional Director, and Luciana Resende Lotze, SVP Marketing Latin America and Caribbean at Visa, as they discuss Visa’s Causas campaign, and why doing good is good for your business.