Date

20-22 September 2017

Location

Turnberry Isle Miami, USA

Brands Attending

300

Speakers

55+ Professional Speakers

Introduction

Festival of Media LatAm welcomes the world’s most influential media minds for three days of awards, conference sessions and networking.

More than 1200 delegates including global agency CEOs and 185 of the world’s biggest brands will debate trends and insights dominating the Latin American media industry.

Festival introduced the Brand Learning Programme – an intimate space for brands to learn how to become a better client – the expansion of the emerge programme – showcasing the hottest adtech start-ups, while the Festival of Media Awards celebrated the year’s best LatAm advertising campaigns.

2016 BRAND ATTENDEES INCLUDED

2016 SPEAKERS INCLUDED

If you would like to be considered for a speaking opportunity in 2017, please contact Liza Koromila, Senior Conference Producer at liza.koromila@csquared.cc.

Adriana Grineberg

Regional Director, Facebook Latin America

Alejandro Clabiorne

Managing Director, PHD LATAM

Alexandra Mendonça

Head Of Advertising, Mercado Livre BRAZIL

Alexandre Hohagen

CEO, Nobox

Amyris Fernandez

Marketing Institute Director, NMI

Celeny Da Silva

Founder & CEO, MarketMaker

Claudia Colaferro

President, Dentsu Aegis Network Latin America

Felipe del Sol

CEO, Admetricks

Gracieli Baliero Beraldi

Media Director, Heineken Team, Publicis Brasil

Ismael El-Qudsi

CEO, SocialPubli.com

Jesús Benitez

Mobile & ex-Chairman, MMA Mexico

Manuel de la Rica

Founder and CEO, EBM Cuba, Local Planet

Maria Givens

Director, Media Services, LVMH

Mike Lucero

Global Director Client Strategy, Twitch

Patricia Amaro

Head of E-Commerce LatAm, Unilever

Poliana Sousa

Marketing Director, P&G

Ricardo Arias Nath

CMO LatAm, PepsiCo

Vanessa Gonzales

Managing Director, OMG Digital, Latin America

Victor Kong

President, Cisneros Interactive

Yannick Bollore

Chairman and CEO, Havas

AGENDA

We are currently working on creating the agenda for 2017. Please see below the agenda for our 2016 event.

Harnessing success through the power of fear

Fear rules our lives in ways we are not even aware of. After facing 100 fears in 100 days in a project that was featured across global media, Michelle brings an energising session that will change your perception of fear and inspire you to take action. She will take the audience on a journey of how to expand comfort zones and take risks that lead to discovering that facing fears is contagious, Michelle shows us the power behind vulnerability and courage, and how to use your fear to tackle business decisions and create better solutions to the challenges the industry is facing.

Demystifying the challenges of a network structure in a fragmented media landscape

Hear from one of media's most powerful industry figures on the current structure of a network in 2016 with insight into how to best position yourself within the market in a time of continual disruption, changing technology and evolving consumer habits. It will also be addressing the current stance of LatAm in the global market, including the importance of partnerships and acquiring and retaining talent.

Don’t drop the ball: Harnessing the power of the greatest sporting event on earth

How to make the biggest impact for your brand, what are the best practices for brand messaging and positioning at big events. Despite not being an official Olympic sponsor but instead a sponsor of the US basketball team how did NBA ensure its their campaigns were heard and translated onto other platforms before, during and after the Games were finished.

Ad Tech: Past, Present, Future – What does it mean for the media industry?

This session looks into how forward thinking adtech start-ups are taking the industry by storm, what their secrets are when it comes to cracking the market, and how they position themselves as industry leaders next to the legacy giants.

Is Ad Fraud as sinister as it sounds?

How to ensure your campaigns deliver real results and value for money. How to survive alongside the surge of ad blocking and how to finally beat the blockers.

Good vibrations: A true measurement of video engagement

Haptic motors are becoming smaller and more flexible allowing them to be used in all sorts of technologies but how can they be harnessed in media? See how these tactile sensations can be brought to life through video and what is next for these haptic interactions.

Satisfying the growing appetite of the tech hungry fast food consumer

In the rapid paced world of fast food services how are the top marketing teams embracing the latest tech innovations to deliver effective campaigns to their hungry consumers. Shifting focus away from the norm and using new eCommerce features to stay one step ahead.

Unlocking the power of digital to build LatAm brands

Digital has been developing fast in LatAm over last few years. Gain insight into what has be learnt about how well digital drives brand performance across the region, and how digital campaigns can be made more effective, with a particular focus on online video.

Winning sport fan engagement through innovative content

Content is a prevailing tool and when added to the extreme highs and lows of sport it can be very powerful. The convergence of sport and brand content has been seen even more as sporting events become bigger and better but how do brands cut through the noise and create real fan engagement?

Brand in your hand: Mobile in Latin America

The mobile industry is still characterised by high levels of opportunity. Learn from brands that are doing mobile right; including the future and evolution of mobile advertising and the challenges of providing performance metrics and measurement.

Living in the moment

What are the key insights and challenges that the industry is facing when it comes to capturing live moments with video and engaging with consumers?. Explore how these engagements are accurately measured and standardised.

Reshaping media and eCommerce relationships

As new trends are changing the eCommerce environment, the need to further extend services for a personalized online shopping experience are necessary. How are media and eCommerce dovetailing together to provide a more effective, efficient, engaging and exciting consumer experience.

Taking luxury to LatAm

How does a global luxury brand resonate and engage with the Latin American community and what are the biggest challenges for luxury brands operating in this region? LVMH provides key insight into how it creates marketing nirvana in the LatAm market.

Measurement on a multi-channel world

For 50 years, marketers have turned to television to deliver beautifully crafted brand messages in sight, sound and motion. But the media landscape is changing. In a world of constant connectivity, marketers can no longer rely on a single-channel approach to brand communication. The more advertisers understand the results they can achieve via different media, ad formats and devices, the smarter they can spend their media dollars. Come to learn more.

From Programmatic Buying to Programmatic Marketing

If marketing has one goal, it is to reach consumers at the moments that most influence their decisions. If advertising has one goal, it is to reach consumers at the right time, at the right moment, at the media best prices. In this exclusive session see the evolution of programmatic and the key marketing possibilities that it presents.

Emerge

Exciting Adtech & Martech start-ups appear on stage with emerge at this year's Festival of Media LatAm covering everything from AI to video

Capitalising on Cuba

Tapping into the wealth of one of the world's untouched media hubs. Learn from this unique experience, and take a look into how our industry can approach the Cuban market, and the barriers and opportunities that lie ahead.

Gaming: a unique opportunity for brands

What do marketers and agencies need to know about the world of gaming: history, reach, myths, gamers' profiles, platforms and games genres. Leading specialists will present a general overview of advertising in gaming and the opportunity it represents for brands in order to build effective marketing strategies in this environment. Successful business cases demonstrate that the future of gaming is promising in Latin America.

Going Glocal

Understanding the importance of regional teams in creating successful global ad campaigns. Hear from a brand, agency, media owner and tech company.

A new conversation with women in the digital era, in real time.

Through the construction of a real-time marketing during the Olympics  - when P&G the brand reinforced the global concept #ThankYouMom and strongly empowered the athletes and their mothers - to a larger conversation around the importance, possibilities and the role of digital in how brands connect to women today.

Navigating the programmatic pathway

Understand the true value and impact of programmatic on traditional media verticals, which provides insight into arguably one of its most important aspects, transparency. Also learn how unified demand is the true nirvana for publishers and the critical steps toward making this happen.

How the last mass medium is transforming to reach the connected consumer

As digital out of home continues to lead the way for outdoor campaigns what are the next steps on maximising engagement, ranging from the wildly innovative to the unknown; As programmatic begins to successfully infiltrate OOH what are the next steps to measuring engagement and ROI while delivering more immersive, and lucrative, experiences.

#influencers #nofilter

For the first time at the Festival of Media we are bringing a live brand brief to stage to be read and then dissected by a leading influencer in the Latin America region. See how the unique relationships between brand, influencer and consumers can be heightened and how these partnerships can be of benefit to all parties.

Clickbait And Traffic Laundering: How Ad Tech Is Destroying the Online Advertising Industry.

The good, the bad and the ugly of the online advertising industry: The shift of internet traffic sources from search engines to recommendation platforms are hard to track. Take a look into how the 'bad guys' have become experts at gaming ad tech metrics and monetizing fake, or unwilling visitors. Also discover how to identify traffic laundering networks and the effects that adtech brings to publishers who create original and useful content.

Emerge

The audience has spoken: See the top four ranked start-up companies present and compete for the Festival of Media's top emerge company as voted for by the audience and emerge judges.

From Programmatic Buying to Programmatic Marketing

If marketing has one goal, it is to reach consumers at the moments that most influence their decisions. If advertising has one goal, it is to reach consumers at the right time, at the right moment, at the media best prices. In this exclusive session see the evolution of programmatic and the key marketing possibilities that it presents.

Technology Driving Global Collaboration

In the face of increasingly complex video and digital workflows, today's leading brands and agencies are leveraging technology to reduce production times, enhance communication and drive greater creative effectiveness. Join Adstream's Global Strategy Director, Ian Wheal as he shows you how these mega companies are reducing costs and increasing productivity. In this workshop, Ian will show you how to increase your advertising effectiveness, along with sharing future video predictions and unique competitive edge insights for planning and executing ad campaigns.

Role of CMO in the new media landscape

Complex eco-systems make the marketing process sluggish instead of agile. Many different parties focus on ensuring that they play a significant role, thus fragmenting and siloing consumer plans rather than integrating them. Due to the uncertainty about what "works," many parts of the media mix are on repeat instead of rethink. Here we share five steps that CMO's can (must!) take to make real change happen.

Go for Gold! Insights from FOMLA Awards jury room

Gain valuable insight into the winning work that impressed the jury at this year’s Awards, and make sure your campaign is in the running for next year.

Emerge

Exciting Adtech & Martech start-ups appear on stage with emerge at this year's Festival of Media LatAm covering everything from AI to video

2016 PARTNERS

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TESTIMONIALS / Don't take our word for it...

WHAT HAPPENS AT THE FESTIVAL OF MEDIA?

Learning

A packed two day conference agenda focusing on the industry’s hottest topics
Hear from the world’s most prominent brand CMOs, most powerful media executives and most pioneering innovators.
Gain invaluable knowledge and best practice tips from the world’s leading industry experts

Networking

The perfect platform to connect and do business with clients old & new
Experience our popular Welcome Drinks Reception, Happy Hour Drinks Reception and Award Winners Presentation Evening
Network with high profile representatives from global brands, media owners and agencies

Awards

FOM LatAm Awards celebrate the best in creativity & media innovation
Great for networking and client entertainment as well as a chance to reward and motivate your own team for their hard work
Categories span media, content, brand marketing & communication, mobile, digital and adtech

Start-ups

emerge gives you access to the world’s hottest adtech and martech start-ups
See each start-up pitch live on stage throughout the Festival and choose your favourite to win our coveted emerge award
Be first in line to see the latest technologies in our emerge demo zone and discover the unicorn of tomorrow

TICKET PRICES / secure the best ticket price now

Conference Only Ticket

$TBC

Ticket includes:

Access to 2 day conference agenda
Access to Welcome Drinks Reception
Access to Happy Hour drinks reception
Complimentary delegate lunch on both days
This ticket does not include access to the Awards Winners Presentation

Awards Only Ticket

$TBC

Ticket includes:

Access to the Awards Winners Presentation evening
Celebrate the best work in the LatAm region
Incredible evening of networking & entertainment
See the winners revealed
This ticket does not include access to the 2 day conference agenda

EVENT FAQS /find your answers

Your delegate ticket includes the Welcome Reception drinks, access to the two day conference, Happy Hour drinks and complimentary delegate lunch
You do not need to sign up to any of the conference sessions over the two days. Please refer to the agenda for session details.
Please ensure you have completed your registration through to the confirmation page. If you have not received a confirmation email, please check your spam filter or contact info@csquared.cc to request a new one.
You will not receive a physical ticket for the Festival. Upon arriving at the event you will need to visit our registration desk to collect your delegate badge.
When arriving for the event, head to the registration desk to collect your delegate badge, you will need your confirmation email and a business card to receive your badge.
All you need to bring is your confirmation email to register and don’t forget your business cards for networking!

Event Location

Turnberry Isle Miami,
19999 West Country Club Drive,
Aventura, FL 33180,
United States

Web: www.turnberryislemiami.com

Get Directions