Date

October 2018

Location

Miami, USA

Brands Expected to Attend

300+

Speakers

55+ Professional Speakers

Introduction

Festival of Media LatAm 2017 welcomed the world’s most influential media minds for three days of awards, conference sessions and networking.

More than 1200 delegates including global agency CEOs and 300 of the world’s biggest brands debated trends and insights dominating the Latin American media industry.

2017 BRAND ATTENDEES INCLUDED

FOM Connect

FOM Connect provides media owners and tech companies with qualified one on one meetings with advertisers who want to meet them. Take fate out of the meeting equation and let science play networking cupid. Brand delegates that sign up to the Festival are obliged to take part in a number of meetings across the two days of the event and provide us with the type of companies – and in some cases the names of companies – they would love to meet. We provide clients with the opportunity to meet these advertisers and make the right connections with the right people.’

FOM Connect image

2017 SPEAKERS INCLUDED

If you would like to be considered for a speaking opportunity in 2018, please contact Ilaria Nizzoli, Conference Producer at ilaria.nizzoli@festivalofmedia.com.

Abi Mandelbaum

CEO, Youvisit

Adriana Grineberg

PanAm Director, Facebook

Alejandro Bergman

Media & Digital Senior Manager, Heineken Mexico

Alejandro Betancourt

Associate Brand Director, P&G

Alexa Clay

Co-Author The Misfit Economy

Alexandra Encinosa

Account Director, MEC

Alexandra Mendonça

Head of Advertising, MercadoLivre BRAZIL

Alexandra Olavarria

Influencer & Presenter

Alfonso Cueto

VP Multimedia Sales, ESPN

Ana Farrell

SVP Marketing and Communications, Mastercard LAC

Ana Henao

Regional Senior Marketing Director - Digital Marketing, PepsiCo

Ana Tomicevic

Director of Brand Marketing Caribbean & Latin America, Marriott International

Andres Claudio

General Manager, Hearts & Science Puerto Rico

Andres Polo

Vice President of Digital Marketing, Visa Inc.

Antonio Fernandez

Leadership Guru

Antonio Jimenez

Regional VP, Head of Sales, Clear Channel Outdoor

Antonio Wanderley

Hispanic Latin America CEO, Kantar IBOPE Media

Aris de Juan

Regional President LatAm and Southern Europe, Clear Channel Outdoor

Bill Hartman

VP Head of Global Partnerships & Strategy, TuneIn

Bruna Gavranich

Senior Media Manager, Unilever

Camilo Durana

Vice President, Property & Commercial Development at Soccer United Marketing and Major League Soccer

Carlos Martinez

Director LATAM, Guinness World Records

Carlos Payares

Director Annalect Latam

Carol Lui

Mesurement Partnerships Lead LATAM, Facebook

Cesar Christofodiris

VP LATAM & Caribbean, Socialbakers

Chiara Giuntoli

Director, IMS Services

Claudia Colaferro

President, Dentsu Aegis Network Latin America

Cristiano Nobrega

President, IAB Brazil

Cynthia Hudson

SVP & GM, CNN en espanol

Daniel Alonso

VP Business Development, IMS Services

Daniela Cachich

VP Marketing, PepsiCo Brazil

David Prodger

Her Majesty’s Consul General Miami

Debra Pogorelsky

Consumer Engagement, PepsiCo Latam

Ed Morris

Global Business & Strategy Director, Gate Reality

Eduardo Hauser

Managing Director, Scripps Networks Interactive Latin America and the Caribbean

Emi Gal

CMO, Teads

Emilio Garcia Duarte

Senior Director, Marketing Latin America, National Basketball Association

Ernesto Echeverry

Director Marketing USA, Canada & Caribbean, LATAM Airlines

Fabio Brunelli

Head of Sales LATAM, Spotify

Federico Grinberg

Co-Founder and CEO, Futbol Sites

Felipe Massa

Williams F1 Driver

Fernando Palomo

Sports Commentator, ESPN

Flavio Pereira

Soccer Announcer, ESPN Brazil

Fred Gerantabee

Global VP of Digital Innovation, COTY

Gabriel Borges

Co-Founder & CSO, Ampfy

Gaby Castellanos

CEO & Founder, Socialphilia

Gerardo Peña

Product Marketing Manager, Instagram Latin America

Gonzalo Fiure

EVP Entertainment, Fox

Gregorio Duvivier

Writer & Screenwriter

Guillermo Florez

Marketing Science Director, Omnicom Media Group

Guillermo Roca

Founder, Deform Studio

Ignacio Bernardo

Commercial Manager LATAM, Perform Group

Isabel Amorim Sicherle

Head of Digital and Advertising, Editora Abril

Ismael El-Qudsi

CEO, SocialPubli.com

James Galpin

LATAM Head of Digital & Media, Kantar Millward-Brown

Jan Gerits

Managing Director Transformation LatAm, OmnicomMediaGroup

Jayson Fittipaldi

Chief Creative Officer, Nobox

Jill Leccia

Global Platforms Marketing Director, Gatorade Latin America

Jim Garofalo

VP Client Services, MKTG

Jonah Goodhart

Senior Vice President, Oracle Data Cloud and Co-Founder, Moat

Jose Avila

Head of Marketing, Neohyundai Ecuador

Jose Luis Marrero

AVP Sales Operations, DirecTV

Jose Rocha

GM DIRECTV Sports & VP Content Development, DIRECTV LATAM

Juan Carlos Sanchez

Sony Audience Insights & Analytics VP, Sony Pictures Television Networks

Juan Francisco Rekalde

Marketing Manager, Continental Tires Andina

Juan Maio

SVP Sales, Head of Latam, Perform Group

Julio Medrano

Head of Content, Grupo Bimbo

Jurgen Mainka

Deputy General Secretary and Chief Commercial Officer, CONCACAF

Lara Krumholz

VP Latin America, DynAdmic

Laura Biondo

Guinness World Record Holder

Laura McFarlane

Partner, IBM Interactive Experience Center of Competency (CoC)

Liliet Heredero

Editor, Miami Bureau, BBC Mundo

Liz Black

Editor, VH1

Lucas Polato

Media Director, Live AD

Maarten Albarda

CEO, Flock Associates USA

Marcia Esteves

Co-President, Grey Brazil

Martha Mendizabal

Co-Founder, TecnoLatinx

Michelle Klein

Marketing Director, North America, Facebook

Miguel Hernandez

Advanced Analytics Consulting Manager, Nielsen

Misty Locke

Global CMO, iProspect

Nicholas Ayala

Senior Multimedia Sales Manager, ESPN

Oscar Cruz

Account Director Hyundai-KIA, Havas Media

Pitter Rodriguez

Head of Sports Content Partnerships, Twitter

Rafael de Azua

Head of Media & Digital LATAM, Coty

Ricardo Fort

VP Global Sports Partnerships, Coca-Cola

Sebastian Jasminoy

Founder & CEO, FLUVIP

Sergio Cisneros

Brand Strategy Director LATAM, Vix

Seth Schachner

Managing Director, Strat Americas

Shaul Olmert

CEO, Playbuzz

Stan Coignard

Chief Strategy Officer, S4M

Tereza Gonzalez

CEO, Porta dos Fundos

Tiago Pinto

Senior Marketing Director Gatorade, PepsiCo

Victor Kong

President, Cisneros Interactive

2017 AGENDA Please see below the agenda from our 2017 event

If you would like to be considered for a slot on the agenda in 2018, please contact Ilaria Nizzoli, Conference Producer at ilaria.nizzoli@festivalofmedia.com.

What does Latin America mean for a European superpower?

Understand the challenges and opportunities for Latin based businesses in Europe. What areas does Latin America lead the way, and what can Europe learn from this? How is Latin America perceived by the rest of the world in terms of business, culture, economics and politics?

Be bold, be brave, be inclusive: how much does LATAM media represent society

The battle to achieve inclusivity in Latin American from the entertainment, music and media sectors: what are the key challenges are and how you change mindsets, how social media is changing in positive and negative, how brands should change their approach to communication and be more and more inclusive and represent society going beyond products

Demystifying the media order: creating business results for P&G

The tech revolution has changed not only the consumer, but the media as well. How is the biggest advertiser of the world taking advantage of this revolution in the Latin America, a region in constant transformation? Claudia Colaferro, CEO Dentsu Aegis Network LatAm, invites Alejandro Betancourt, Associate Brand Director Brand Operations Latin America at Procter & Gamble, to discuss the moves in the global and regional media panorama, that this brand has been lead through technology and innovation and building new successful models.

OOH and the connected consumer

How OOH continues its transformation journey, adapting to the increasingly complex digital media space and always pursuing the interaction with consumers to continue allowing brands to meet the desired audience

The attention economy

Attention is a scarce resource and it's the fundamental core of what all creators of digital content - from publishers, to advertisers, to platforms and beyond - are seeking. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts.

Mobile advertising: challenges and solutions

Mobile advertising is the only channel today that connects shoppers to brands and bridges digital investments with real-world results. How can advertisers make the most of this powerful channel and gain user acceptance while driving business KPIs?

Stop, look and listen – how to truly engage with millennials

Snapchat and IMS will explore the challenges of connecting with a generation of people whose habits, behaviours and trends are evolving by the day and how advertisers can use one of the most engaged platforms in the world to connect to the millennials of Latin America, and not only that but provide an ROI that the most cynical of bosses will find hard to ignore.

Getting media right

The Unreachables

Who are The Unreachables? They’re a growing audience of people who aren’t tracked—and therefore can’t be targeted or measured—with traditional tools and platforms. They consume media on mobile devices and OTT. They’re “cord cutters” and “cord nevers.” And they represent tremendous buying power for brands.

Future of measurement

Marketing effectiveness, challenges and opportunities to optimize media investments.  Investigating the current methodologies, such as marketing mix modeling, and the evolving landscape of this type of analysis to drive business decisions.

Why branded content is key to engage with the new breed of sports fans

Fans are connected 24/7 with the stars they follow and the teams they support and they are looking to participate by playing, engaging, sharing, and living experiences that brands can provide within a sport. Understand how to best engage with them in a mobile first digital world and build a successful brand activation across content, live experiences and more

Fuelling the mind and bodies of young footballers: how to build a successful experiential marketing platform to win your target

Creating original content to enhance sports activations

P&G delivers real personalization through Voice activation

Join P&G + iProspect as they share live demos of how brands are grappling with Voice Activation throughout the consumer journey. The evolution of technology and human behavior has given marketers more opportunities to connect with their audiences than ever before. In an effort to accomplish the desired one-to-one communication at scale, brands have entered the journey of simplifying the customer experience through connecting the dots between all points of data. In this context, there is a new player that will finally allow brands to do just that: digital assistants. Powered by artificial intelligence and machine learning, digital assistants have the ability to help brands steer away from mass media messages and onto relevant targeted and completely personalized messaging.

The rise of the bots

Chatbots and intelligent messaging have changed how business takes place in a mobile-first world, making it the new wild West for brands. We have moved past the stages of basic chatbot implementation. Now we have sophisticated tools for advertisers to acquire chatbot users, and grow their audience. Ultimately, these new tools enable engagement, create a conversion. These integrations remove friction from commerce and empower brands to build 1-1, real, and meaningful connections with customers. It's personalization at scale.

Media Sparks

Merge: Why the next three decades will be the most technologically disruptive era in human history

Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era that sounds like science fiction today. Devices will fade away, virtual environments will emerge and super-smart AI assistants will organize our lives and run our businesses. In this new world, our relationship with technology will change forever. We will, both virtually and biologically, Merge together.

The road ahead

The future of communication

Rules of engagement

Join Ricardo Fort, VP, Global Sports Partnerships and Maarten Albarda, CEO, Flock Associates USA Inc. for a lively conversation covering how The Coca-Cola Company has been using its sponsorship platforms in Sports and Entertainment as both content and media drivers around the world with the objective to connect with youth and differentiate versus other brands.

Is my time the new prime time – Latin America’s digital video takeover

As on demand begins to take an ever increasing grip on the TV eco-system digital video is coming into its own and engaging with consumers across the region. The variety of platforms and devices mean that a new set of rules are coming into play as consumers begin to view live events in ways that were previously unheard of. How do advertisers take advantage of these rules? What are the key challenges and how do you obtain the best results?

THANK YOU TO ALL OF OUR PARTNERS IN 2017

If you would like to be a partner of the Festival of Media LatAm 2018, please contact us at commercial@festivalofmedia.com

HEADLINE PARTNER:

FOUNDER PARTNERS:

MUSIC PARTNER:

EVENT PARTNERS:

MEDIA PARTNERS:

ASSOCIATION PARTNERS:

OFFICIAL AIRLINE PARTNERS:

WHAT HAPPENS AT THE FESTIVAL OF MEDIA?

Learning

A packed two day conference agenda focusing on the industry’s hottest topics
Hear from the world’s most prominent brand CMOs, most powerful media executives and most pioneering innovators.
Gain invaluable knowledge and best practice tips from the world’s leading industry experts

Networking

The perfect platform to connect and do business with clients old & new
Experience our popular Welcome Drinks Reception, Happy Hour Drinks Reception and Award Winners Presentation Evening
Network with high profile representatives from global brands, media owners and agencies

Awards

FOM LatAm Awards celebrate the best in creativity & media innovation
Great for networking and client entertainment as well as a chance to reward and motivate your own team for their hard work
Categories span media, content, brand marketing & communication, mobile, digital and adtech

Start-ups

emerge gives you access to the world’s hottest adtech and martech start-ups
See each start-up pitch live on stage throughout the Festival and choose your favourite to win our coveted emerge award
Be first in line to see the latest technologies in our emerge demo zone and discover the unicorn of tomorrow

2017 TICKET PRICES

Conference + Awards Ticket

$1,895

Ticket includes:

Access to 2 day conference agenda
Access to Welcome Drinks Reception
Access to Happy Hour drinks reception
Complimentary delegate lunch on both days
Access to the Awards Winners Presentation evening

Conference Only Ticket

$1,695

Ticket includes:

Access to 2 day conference agenda
Access to Welcome Drinks Reception
Access to Happy Hour drinks reception
Complimentary delegate lunch on both days
This ticket does not include access to the Awards Winners Presentation

Awards Only Ticket

$295

Ticket includes:

Access to the Awards Winners Presentation evening
Celebrate the best work in the LatAm region
Incredible evening of networking & entertainment
See the winners revealed
This ticket does not include access to the 2 day conference agenda

EVENT FAQS /find your answers

Your delegate ticket includes the Welcome Reception drinks, access to the two day conference, Happy Hour drinks and complimentary delegate lunch
You do not need to sign up to any of the conference sessions over the two days. Please refer to the agenda for session details.
Please ensure you have completed your registration through to the confirmation page. If you have not received a confirmation email, please check your spam filter or contact info@csquared.cc to request a new one.
You will not receive a physical ticket for the Festival. Upon arriving at the event you will need to visit our registration desk to collect your delegate badge.
When arriving for the event, head to the registration desk to collect your delegate badge, you will need your confirmation email and a business card to receive your badge.
All you need to bring is your confirmation email to register and don’t forget your business cards for networking!

Contact us

Agenda

Ilaria Nizzoli

T: +44 (0) 20 7369 7100

Tickets & Sponsorship

Komla Ayewoh

T: +44 (0) 20 7367 6464

Tickets & Sponsorship

Luke Marchant

T: +44 (0) 20 7367 6989

Awards

Silvia Palacios

T: +44 (0) 20 7367 6900