TAPTAP Networks through its Sonata audience engagement platform, delivers brand-safe hyperlocal awareness and results, for national and global advertisers. Built mobile-first by former retailers and adtech experts, TAPTAP’s technology leverages digital browsing and outdoor/indoor presence signals to effectively build audience profiles based on physical and digital behavior. TAPTAP, through Sonata, contextually activates campaigns on mobile, video and Out-of Home channels against sophisticated audience clusters using environmental, social and location relevant data. As a last step TAPTAP is capable of measuring both digital and physical attribution of any campaign delivered through Sonata. Headquartered in Madrid, TAPTAP is a privately held company operating globally from 9 offices in the U.S., Europe and Latin America.