Robert's role at the WFA is to help members get better value for
their marketing investment. His focus is on championing marketers'
priorities globally as well as managing advertiser-only working
groups for media, digital marketing, integrated communications and
marketing procurement. These groups are attended by global and
regional marketers from 70 of the worlds' biggest multi-national
advertisers.
Prior to joining the WFA, Robert spent eight years as an associate
director at MediaCom, five years in London and three with MediaCom
Canada. During his time with agencies, he worked for brands
including 3M, BMW, Boots, easyJet, RBS and Universal Music.