Sharper Insights
A dynamic vision for the future. As chief executive of OMD
Worldwide, Mainardo is delivering on an aggressive agenda for the
global network: one agency unified by an ambitious vision
delivering it via a common operating system that integrates all
aspects of the media ecosystem. The former chief executive of both
Aegis Media and Mediaedge:cia worldwide, Mainardo brings a wealth
of proven experience and an entrepreneurial spirit.
Inspiring Ideas
For 30 years, Mainardo has approached every client relationship
with the same passion and commitment that defined his first
experience at Y&R Milan. His inspiration ensures similar
dedication among OMD's 8,500 talented professionals across cultures
and disciplines. Under his tenure, OMD has twice been named Global
Media Agency of the Year by Adweek and recognised as
the world's most creative media agency for an unprecedented fifth
consecutive year by The Gunn Report for Media. RECMA also ranked
OMD as number one globally in both 2010 and 2011 in its diagnostic
report across 12 parameters.
Sustainable Results
A constant visionary, Mainardo founded and served as chairman of
MediaNetwork International, a European Association of local media
independents dedicated to breaking new ground in the industry. In
the 1980s he was also a co-founder of one of Italy's 'third wave'
ad agencies and later of the first media agency in that market. In
1993, he published The European Media Map, one of the
first books on the development of the European and global media
scene. An internationally recognised thought-leader in media
innovation, Mainardo will chair the Cannes Festival Media Jury in
2012. He resides in New York and London with his family.