Jonathan is a respected thought-leader and entrepreneur in
digital media. He is the co-founder of this fluid world (http://thisfluidworld.com), a boutique
consultancy that achieves strategic and commercial results for
clients by fusing traditional with new, ensuring clarity through
noise filtering, and by offering services based on broad horizontal
thinking and deep vertical understanding.
Jonathan's experience, contribution to the industry,
entrepreneurial spirit and passion means that he is widely
considered as one of the primary strategists in the digital
space.
He has been a senior consultant at Ogilvy, sales director of
Blyk, commercial director of Ministry of Sound, chief executive of
a Sky TV channel, adviser to British Government, owner of one of
the first online music stores, and a chairman of the British Music
Industries Association.
Follow Jonathan on twitter: @jmacdonald
He blogs at: http://www.jonathanmacdonald.com
Company site: http://thisfluidworld.com