Frank Rose is the author of The Art of Immersion: How the
Digital Generation is Remaking Hollywood, Madison Avenue, and the
Way We Tell Stories, recently published by Norton and hailed
by the International Journal of Advertising as 'an
essential overview' of how media is evolving. As a contributing
editor at Wired and a contributing writer at
Fortune before that, Rose has written extensively
about the intersection of media and technology. Among his other
books is the best-seller West of Eden: The End of Innocence
at Apple Computer, now available in an updated edition.