Alain is responsible for implementing business strategies and
growth plans across Initiative's G14 cluster of markets. He is
leading the roll-out of Initiative's performance led-communications
model across the cluster, developing organic growth plans, and
leading new business activity.
Prior to working at Initiative, Alain was managing partner at
Ogilvy, Europe, Africa and Middle East, where he led new business.
He has spent the past 13 years at Ogilvy, during which time he has
held several management roles in New York and Paris, including
running Ogilvy One in Paris. He has also held senior positions at
Ogilvy Interactive. Alain has senior experience across direct,
digital, media and creative and has worked on the business of many
leading global brands, including American Express, IBM, Nestlé,
Louis Vuitton, Mattel, Yahoo!, Canal+ and Cisco.
Alain holds a Masters degree in Communications from ESCP in
Paris. He lives in London with his wife.