CMO, Omnicom Media Group UK + Chair, OPEN (Omnicom People Engagement Network) UK + Assistant Dean, Omnicom University
Sam Phillips splits her working time between being CMO of Omnicom Media Group UK, Chair of OPEN UK (looking after Diversity and Inclusion across Omnicom UK’s c65 agencies) and Assistant Dean, Omnicom University – Omnicom’s pre-eminent Executive Education programme for senior leaders.
As CMO of Omnicom Media Group UK, Sam sits on the holding company’s Board and is responsible for the sales and marketing of four UK agencies (Manning Gottlieb OMD, OMD UK, PHD and Hearts & Science) and eight cross-group Specialist Services (e.g. Annalect, OMG Programmatic, Drum, Fuse and OMG Ethnic – she is the founder of this award-winning multicultural marketing consultancy). As Chair of OPEN UK, Sam is responsible for driving Omnicom UK’s Diversity and Inclusion strategy and outputs. Prior to joining Omnicom fourteen years ago, Sam spent nine years client-side as Marketing Director of Time Inc (UK) and Head of Marketing at ITV and back in the dim distant past she cut her teeth as an account handler at advertising agencies J.Walter Thompson and TBWA leading client business such as Wonderbra in the ‘Hello Boys’ era.
Sam is a big believer in ‘putting back’ into our industry and society. She is the UK advertising industry’s government appointed ‘sector champion’ for disability; sits on the Development Board of RADA; is a member of WACL (Women in Advertising and Communications London) and a regular conference speaker in the areas of inclusion and diversity at events such as the Global Festival of Media, Council of Europe, Festival of Marketing, Media 360 and Ad Week Europe. She was also invited to speak at 10, Downing Street about ‘leadership’ last year – an extraordinary experience! Sam was a key member of the team which launched Omniwomen UK – Omnicom’s programme to drive the seniority and influence of women and chaired Omniwomen UK in 2016. She is the senior sponsor of OPEN Pride UK – Omnicom’s LGBT+ community. Sam was cited as a ‘Top 10 Trailblazer for Change’ in Campaign in both 2017 and 2018, Ad Age named her as one of their ‘Women To Watch, Europe 2018’ and The Drum’s New Year’s Honours List cited her as being one of their ‘People Of The Year’ last year.
Sam has three children – Max (who has Down’s Syndrome), Ted (who has ADHD) and Tallulah (who is adopted from Russia). She is widowed. And full of positivity.