VP of Marketing, Mars Chocolate UK
VP of Marketing, Mars Chocolate UK
Michele “Mitch” Oliver is Vice President of Marketing for Mars Chocolate UK. In this role Mitch is responsible for bringing the business’ much-loved chocolate brands to life, including MALTESERS, GALAXY, MARS, SNICKERS and M&M’s.
With over 20 years’ experience in the consumer-goods industry, Mitch joined Mars UK, a private and family-owned company, on the graduate programme in 1995. Since then she has held a variety of roles across the business including Sales and Manufacturing, before moving into marketing positions at a local, regional and global level. Mitch has held her current role since February 2015.
Mitch has a particularly strong marketing background, moving from Galaxy Brand Manager to European Brand Portfolio Manager and Global Brand Director, and prior to her existing role served as UK Strategy Director, until eventually landing her dream job as VP of UK Marketing with a team of 70 Associates – what Mars call their employees.
Mitch not only manages the Mars portfolio of chocolate brands, but also sits on the UK Business Management Team where she makes key decisions that shape the business as a whole. She also sits on the Global Marketing Leadership team.
More recently, one of Mitch’s proudest moment at Mars has been the latest work to champion inclusivity across all brand communications; with Mars’ latest series of MALTESERS advertising campaigns focused around disability as well as the recent work with Snickers and GayStarNews supporting the LGBTI community. Mitch believes that as one of the biggest advertisers in the UK, Mars has a responsibility to create content that celebrates modern Britain in all its diverse glory. Mitch, along with the UK Marketing team, has pioneered the work on Mars UK’s advertising campaigns becoming more intentionally inclusive, where brands can connect with consumers from all different backgrounds and viewpoints.
Mitch is a passionate supporter of all diversity in business. She has been an active champion of women in business and has mentored a number of women at various points in their careers over a number of years. She is also a passionate supporter of working parents and is proud to have role modeled working flexibly and championed developing great talent at all life stages. Mitch was also named one of “100 Women to Watch” in the Female FTSE Report in 2015.
In 2017 Mitch was been named as The Drum’s Marketer of the Year, as well one of the 2017 Ad Age Women to Watch in Europe. Alongside these recognitions, Mitch was also nominated for the 2017 Marketing Society Leader of the Year as well as Marketing Week’s Visionary Marketer of the Year. She is sits on the Disability Confident Business Leaders Group working with the government to tackle issues around disability unemployment. She also sits on the Gay Star News advisory Board.
Outside of the workplace, Mitch volunteered as a Samaritan for 3 years, spent six months of her maternity leave volunteering in the marketing department at Oxfam, and is a qualified Senior Level Coach Practitioner.
Mitch is an alumnus of London Business School (2005-2006), where she completed the Global Business Consortium programme, and received a Bachelor of Science degree from the University of Durham.
Mitch currently lives in Oxford with her partner and son. She likes to do yoga and run slowly in an attempt to offset her love of food and wine.