Kodi Foster is the Senior Vice President of Data Strategy at Viacom. Kodi will focus on synthesizing Viacom’s data approach into the creative, design and marketing capabilities across VMN Integrated Marketing with the science of cognitive products and services that deliver actionable consumer insights into a scalable platform that allows content creators to efficiently plan, develop and measure their branded content for a targeted customer audience. He will lead the development of data-centric strategies for multi-channel integrated marketing, measurement and valuation, in partnership with the Viacom Velocity and Nickelodeon and BET teams.
Prior to joining Viacom, Kodi served as Head of Brand Initiatives at Outbrain since 2010. He has been at the forefront of the Content Marketing revolution, working with brands and agencies to transform their organizations through content and technologies that delight audiences across screens and platforms. Before joining Outbrain, Kodi was Vice President of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry. Kodi is also a Principal Investor at NextGen Venture Partners a network driven venture firm, and a frequent speaker sharing his thoughts on the intersection of media, and emerging technology. He’s presented at events including: SXSW, PSFK, Proxxima, Tech Inclusion, Next M, Internet Week New York, Media FWD, Variety Data Summit, Argyle CMO Leadership Forum, Brand Innovators, The Ataway Exchange, Open Co., IBM Social Business Series, The Advertising Club Media: Now Conference, MediaPost, and many more. He is a graduate of Cornell University.