Julian Baring is Adform‘s General Manager Americas. He started his career in agencies at BBDO and Saatchi & Saatchi before co-founding travel-site Weekends.com. He has more than 21 years of digital and technology industry operating experience across a variety of management roles including marketing, sales, corporate and business development, operations. Julian has previously held senior executive roles at Vodafone, Operative, Facilitate Digital and most recently Adslot. He has worked and lived across the UK, Europe, and Asia-Pacific. Julian has an MBA from Oxford University and studied his Bachelor of Arts at Brown University, USA.