John Snyder is CEO and Co-Founder of Grapeshot. John has built Grapeshot into a global leader in contextual intelligence with offices in Los Angeles, San Francisco, Chicago, Toronto, New York, London, Cambridge, Singapore, Hong Kong, Shanghai and Sydney. Grapeshot applies advanced keyword technology to the programmatic advertising market. John has spent his whole career in the field of information retrieval and keyword technology, with a successful exit of the Muscat information search business in 1997, and a series of investments in hi-tech start-ups. He holds a BA Honors degree from the University of Cambridge, where he remains a Fellow in Entrepreneurship at the Judge Business School. His Grapeshot Keywords are: Saxophone, Kite Surfing and Explorer!