Senior Manager, International Media Management & Digital Transformation, Deutsche Telekom
Gerhard Louw has been with Deutsche Telekom AG at the headquarters in Bonn, Germany for more than 10 years. As Senior Manager, International Media Management & Digital Transformation, he is responsible for steering and coordinating the international media function for the Deutsche Telekom Group across its 13 national telecommunication companies in Europe.
A strategic focus area for him is the digital transformation of paid media: the way consumers connect with brands and screens (today and in the future), the way advertisers use data & technology to expand their toolboxes from mass communication to individualised communication as well as the role of internal resources and suppliers in the transformation process. He is the co-lead of a massive Group-wide project to define and implement a new media operating model for the telco in Europe, which covers in-house competency building and 4 parallel tender processes for new suppliers.
He represents Deutsche Telekom in the World Federation of Advertisers (WFA) and is the co-lead of the Global Media Forum. He is a co-author on 2 of the Association’s most popular publications: the WFA Guide to Programmatic buying (2014) and the WFA Compendium of Adfraud Knowledge (2016). He also represents the WFA in the European Viewability Steering Group (EVSG).
His professional background spans 20 years and includes many aspects of marketing management on local and global levels, having worked in four dynamic industries: advertising, fast-moving consumer goods, IT services & Telecommunications.
A South African native, Gerhard has worked across 4 countries and 2 continents, speaks 4 languages and truly enjoys working closely with people from different countries and cultures in cross-functional and virtual teams. He has two business degrees and a post graduate diploma, is a registered Life Coach and a workshop facilitator & moderator. He recently published his first book, a practical guide for immigrants that want to find their feet and integrate in Germany.