George is the founder of The Story Toolkit which makes its debut in Rome. The Story Toolkit introduces a set of questions and tools that can help marketers develop story-structured campaigns that are freakishly interesting. Better still, most of these structures can be explained using Arnold Schwarzenegger.
George is currently helping HP expand its Content Centre of Excellence. Before joining HP, he worked agency side and has helped clients such as Citibank, South Africa Tourism, Morrisons, Which?, McDonald’s, RIM, NSPCC and Audi to conceive and develop remarkable content that delivers tangible results.
Prior to his professional career, George wrote films for a living. He created and co-wrote Valiant, an animated feature film, that grossed nearly $60m worldwide.