Duncan has over 20 years brand, communications and media research experience gathered in various European, US and global roles within Kantar (primarily Kantar Millward Brown). He is currently responsible for growing the company’s global media effectiveness business and is based in Frankfurt, Germany.
Duncan has been fascinated by digital marketing since he managed the UK’s first ever test of online advertising impact for the (then) Electronic Telegraph in 1997. He has since authored many media and digital research papers, most recently into the art of successful integrated marketing campaign.
Previous award-winning studies and published papers have included explorations of attitudes to advertising among Generation Z, video creativity, predicting viral success, mobile and multiscreen marketing and how digital share builds brands.
Duncan has appeared on conference platforms around the world including Cannes Lions, Festival of Media, WARC, ESOMAR, ARF, IAB, MMA and ad:tech. He is a member of the IAB Europe’s Brand Advertising Committee.
He holds a B.Sc. in Mathematics and German from the University of Leeds, and the CIM’s postgraduate diploma in marketing. Outside work he enjoys spending time with his two young sons and following his home town team, Norwich City F.C.