David Indo is a highly experienced media leader having spent 20 years within some of the world’s most ambitious and famous marketing organisations.
He co-founded ID Comms in 2009 alongside media strategist Tom Denford, with a clear view of how marketers could upgrade their media management capabilities and make media investments work harder to drive profitable business outcomes.
During his five years at Nike, David managed an annual media budget of $200m, an agency network spanning 27 countries and led the brand communications process for key global initiatives including FIFA World Cups, Olympic Games and the ground-breaking launch of Nike+.
Whilst at The Coca-Cola Company, David was responsible for upgrading their media product across the Middle East and Africa division. By designing an entirely new approach to working with Coke’s agency network, David drove annual media productivity up by 8%, with volume sales growing by 15%.
David is one of the world’s experts on media agency pitches, having advised brands on over $10bn of media reviews. He worked closely with UK’s marketing trade body ISBA in 2016 to support their development of a best practice media agency contract template, which was subsequently also promoted by the Association of National Advertisers as gold standard for US advertisers.
David provides close and discreet counsel to many senior marketers helping them to develop their own media knowledge and capabilities to inspire their own marketing organisations.